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Academic Journal

Influencer endorsement posts and their effects on advertising attitudes and purchase intentions.

Authors : Herrando, Carolina¹ (AUTHOR) ; Martín‐De Hoyos, María José² (AUTHOR)

Subjects: *MILLENNIALS; *ADVERTISING; *INTERNET advertising

Source: International Journal of Consumer Studies. Nov2022, Vol. 46 Issue 6, p2288-2299. 12p. 1 Color Photograph, 2 Diagrams, 7 Charts.

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Periodical

Old school millennial.

Authors : Wider, Janette

Subjects: *COMPUTERS; *MILLENNIALS; ATTITUDE (Psychology)

Source: Health Management Technology. May2017, p1-2. 2p.

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Academic Journal

The mediating effects of message agreement on millennials' response to advocacy advertising.

Authors : Bravo, Olivia Stacie-Ann C.¹ (AUTHOR) ; Lee, Jaejin¹ (AUTHOR)

Subjects: *ADVOCACY advertising; *SOCIAL responsibility of business; *MILLENNIALS

Source: Journal of Marketing Communications. Dec2020, Vol. 26 Issue 8, p856-873. 18p. 2 Diagrams, 3 Charts.

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Periodical

HOW DO WE GET MILLENIALS INTO CONSTRUCTION?

Authors : Precious, Rob¹

Subjects: *MILLENNIALS; *EMPLOYMENT; DIVERSITY in organizations

Source: Builders Merchants Journal. Jun2018, p18-20. 2p.

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Academic Journal

A Study on Values and Attitudes of Indian Millennials.

Authors : Kaul, Arpita¹; Maheshwari, Dhruv²; Jain, Paridhi²

Subjects: *CAREER development; *EMPLOYEE motivation; *SUPERVISORSINDIA

Source: International Journal of Business Insights & Transformation. Oct2020, Vol. 14 Issue 1, p81-105. 25p.

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Periodical

Who? where? Y?

Authors : Gelbart, Naomi; Komninos, James

Subjects: *MILLENNIALS; *WORK environment; *TECHNOLOGY

Source: Charter. Aug2012, Vol. 84 Issue 7, p20-23. 4p.

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News

Since When Do Millennials Love Pickleball?

Authors : Journal, Sara Bosworth / Photographs by Lanna Apisukh for The Wall Street (AUTHOR)

Subjects: *MILLENNIALS; ATTITUDE (Psychology)

Source: Wall Street Journal - Online Edition. 8/27/2022, pN.PAG-N.PAG. 1p.

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Periodical

The U.S. Chairman of PwC on Keeping Millennials Engaged.

Authors : Pheck Joo, Josephine Yei; Mayilyan, Marianna; Clark, Kevin

Subjects: *MILLENNIALS; *EMPLOYMENT; ATTITUDE (Psychology)

Source: Harvard Business Review. Jan/Feb2015, Vol. 93 Issue 1/2, p21-21. 2/3p. 1 Color Photograph.

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Periodical

Millennials: They're Just Like Us.

Authors : Wilkie, Dana

Subjects: *MILLENNIALS; *EMPLOYMENT; ATTITUDE (Psychology)

Source: HR Magazine. Apr2015, Vol. 60 Issue 3, p16-16. 1/2p.

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Periodical

Why So Many Millennials Aren't Into Protest Movements.

Authors : Gafni, Noa¹

Subjects: *MILLENNIALS; HIPSTERS (Subculture); ATTITUDE (Psychology)

Source: Harvard Business Review Digital Articles. 10/22/2015, p2-5. 4p.

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