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Academic Journal

Right Fronto-Temporal EEG can Differentiate the Affective Responses to Award-Winning Advertisements.

  • Authors : Wang RWY; Design Perceptual Awareness Lab (D:PAL), The Department of Design, National Taiwan University of Science and Technology (Taiwan Tech), No. 43, Sec. 4, Keelung Road, Taipei 10607, Taiwan.; Huarng SP

Subjects: Advertising* ; Awards and Prizes*; Affect/Affect/Affect/*physiology

  • Source: International journal of neural systems [Int J Neural Syst] 2018 Apr; Vol. 28 (3), pp. 1750030. Date of Electronic Publication: 2017 Apr 28.Publisher: World Scientific Pub. Co Country of Publication: Singapore NLM ID: 9100527 Publication Model: Print-Electronic Cited Medium: Internet

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  • 1-10 of  73,538 results for ""AWARDS""