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Academic Journal

The Importance of Price Beliefs in Consumer Search.

Subjects: CONSUMER attitudes; CONSUMER behavior; SEARCHING behavior

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p321-342, 22p, 1 Diagram, 3 Charts, 8 Graphs

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Academic Journal

Modeling Choice Interdependence in a social network

  • Source: Marketing Science. Nov-Dec, 2013, Vol. 32 Issue 6, p977, 21 p.

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Academic Journal

Predicting joint choice using individual data

  • Source: Marketing Science. Jan-Feb, 2010, Vol. 29 Issue 1, p139, 19 p.

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Academic Journal

Category-Based Screening in Choice of Complementary Products.

Subjects: BRAND choice; CONSUMER research; DECISION making

  • Source: Journal of Marketing Research (JMR); Aug2009, Vol. 46 Issue 4, p518-530, 13p, 2 Diagrams, 6 Charts

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Academic Journal

Brand Portfolio Promotions.

Subjects: BRANDING (Marketing); BRAND extension; CO-branding

  • Source: Journal of Marketing Research (JMR); Aug2008, Vol. 45 Issue 4, p391-402, 12p, 3 Charts, 3 Graphs

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  • 1-10 of  75 results for ""Aribarg, Anocha""