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Academic Journal

Let Your Banner Wave? Antecedents and Performance Implications of Retailers' Private-Label Branding Strategies.

Authors : Keller, Kristopher O.; Dekimpe, Marnik G.; Geyskens, Inge

Subjects: HOUSE brands; BANNERS; BRANDING (Marketing)UNITED States; WESTERN Europe

Source: Journal of Marketing; Jul2016, Vol. 80 Issue 4, p1-19, 23p, 1 Color Photograph, 5 Charts, 3 Graphs

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eBook

Ideas for Leaders

Authors : Millar, Roddy; IEDP Ideas for Leaders Ltd

Subjects: Leadership; Management; Customer servicesBUSINESS & ECONOMICS / Organizational Behavior; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science

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eBook

Ideas for Leaders Collection

Authors : Millar, Roderick; IEDP Ideas for Leaders Ltd

Subjects: Leadership; ManagementBUSINESS & ECONOMICS / Organizational Behavior; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science

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Academic Journal

Can Automated Group Recommender Systems Help Consumers Make Better Choices?

Authors : Hennig-Thurau, Thorsten; Marchand, André; Marx, Paul

Subjects: RECOMMENDER systems; CONSUMER preferences; HEDONISTIC consumption

Source: Journal of Marketing; Sep2012, Vol. 76 Issue 5, p89-109, 21p, 3 Black and White Photographs, 2 Diagrams, 7 Charts, 2 Graphs

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