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Subject : categorization (psychology)
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Academic Journal

Category-Based Screening in Choice of Complementary Products.

Subjects: BRAND choice; CONSUMER research; DECISION making

  • Source: Journal of Marketing Research (JMR); Aug2009, Vol. 46 Issue 4, p518-530, 13p, 2 Diagrams, 6 Charts

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Academic Journal

Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation.

Subjects: BRANDING (Marketing); GENERIC products; CATEGORIZATION (Psychology)

  • Source: Journal of Consumer Research; Dec2017, Vol. 44 Issue 4, p816-832, 17p, 4 Charts, 5 Graphs

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  • 1-2 of  2 results for ""Aribarg, Anocha""