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Periodical

Brand portfolio promotions.

  • Source: Journal of Marketing Research. 2008, Vol. 45, Issue 4, pages. 12

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Academic Journal

Editorial: Next Steps for Frontiers in Marketing Science.

Subjects: *MARKETING

  • Source: Marketing Science. Sep/Oct2022, Vol. 41 Issue 5, p443-444. 2p.

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Academic Journal

Can firms benefit from integrating high-frequency survey measures with objective service quality data?

Subjects: *RESOURCE allocation; *QUALITY of service; FAST food restaurants

  • Source: International Journal of Research in Marketing. Sep2023, Vol. 40 Issue 3, p513-533. 21p.

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Academic Journal

Advancing Non-compensatory Choice Models in Marketing.

  • Source: Customer Needs & Solutions; Mar2018, Vol. 5 Issue 1/2, p82-92, 11p

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