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Academic Journal

Brand Portfolio Promotions.

Subjects: BRANDING (Marketing); BRAND extension; CO-branding

  • Source: Journal of Marketing Research (JMR); Aug2008, Vol. 45 Issue 4, p391-402, 12p, 3 Charts, 3 Graphs

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  • 1-1 of  1 results for ""Aribarg, Anocha""