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Academic Journal

Category-Based Screening in Choice of Complementary Products.

Subjects: BRAND choice; CONSUMER research; DECISION making

  • Source: Journal of Marketing Research (JMR); Aug2009, Vol. 46 Issue 4, p518-530, 13p, 2 Diagrams, 6 Charts

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Academic Journal

Predicting Joint Choice Using Individual Data.

Subjects: CHOICE (Psychology); DECISION making; GROUP decision making

  • Source: Marketing Science; Jan/Feb2010, Vol. 29 Issue 1, p139-157, 19p, 3 Diagrams, 11 Charts, 1 Graph

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  • 1-4 of  4 results for ""Aribarg, Anocha""