Menu

Main Library

9 a.m. - 8 p.m.

Phone: (843) 805-6930

West Ashley Library

9 a.m. - 7 p.m.

Phone: (843) 766-6635

Folly Beach Library

Closed for renovations

Phone: (843) 588-2001

John L. Dart Library

9 a.m. - 7 p.m.

Phone: (843) 722-7550

St. Paul's/Hollywood Library

9 a.m. - 8 p.m.

Phone: (843) 889-3300

Mt. Pleasant Library

9 a.m. – 8 p.m.

Phone: (843) 849-6161

Dorchester Road Library

9 a.m. - 8 p.m.

Phone: (843) 552-6466

Edgar Allan Poe/Sullivan's Island Library

9 p.m. - 6 p.m.

Phone: (843) 883-3914

John's Island Library

9 a.m. - 8 p.m.

Phone: (843) 559-1945

McClellanville Library

Closed for renovations

Phone: (843) 887-3699

Edisto Library

9 a.m. - 4 p.m.

Phone: (843) 869-2355

Wando Mount Pleasant Library

9 a.m. - 8 p.m.

Phone: (843) 805-6888

Otranto Road Library

9 a.m. - 8 p.m.

Phone: (843) 572-4094

Hurd/St. Andrews Library

Closed (Toddler Storytime)

Phone: (843) 766-2546

Baxter-Patrick James Island

9 a.m. - 8 p.m.

Phone: (843) 795-6679

Bees Ferry West Ashley Library

9 p.m. - 8 p.m.

Phone: (843) 805-6892

Village Library

9 a.m. - 6 p.m.

Phone: (843) 884-9741

Keith Summey North Charleston Library

9 a.m. – 8 p.m.

Phone: (843) 744-2489

Mobile Library

9 a.m. - 5 p.m.

Phone: (843) 805-6909

Item request has been placed!

Item request cannot be made.

Processing Request

Search Results

Display Settings

Results per page: 10

Sort By: Date Ascending

Your Filters

Filter by : Author Publication : journal of marketing research (jmr) Sort Order : Publication Date Acsending

Item request has been placed!

Item request cannot be made.

Processing Request

Academic Journal

Understanding the Role of Preference Revision and Concession in Group Decisions.

Authors : Aribarg, Anocha; Arora, Neeraj; Bodur, H. Onur

Subjects: CUSTOMER satisfaction research; CONSUMER preferences research; CONSUMER behavior

Source: Journal of Marketing Research (JMR); Aug2002, Vol. 39 Issue 3, p336-349, 14p, 4 Diagrams, 5 Charts

Read Online Read More Add to Saved list

Academic Journal

Brand Portfolio Promotions.

Authors : Aribarg, Anocha; Arora, Neeraj

Subjects: BRANDING (Marketing); BRAND extension; CO-branding

Source: Journal of Marketing Research (JMR); Aug2008, Vol. 45 Issue 4, p391-402, 12p, 3 Charts, 3 Graphs

Read Online Read More Add to Saved list

Academic Journal

Category-Based Screening in Choice of Complementary Products.

Authors : Aribarg, Anocha; Foutz, Natasha Zhang

Subjects: BRAND choice; CONSUMER research; DECISION making

Source: Journal of Marketing Research (JMR); Aug2009, Vol. 46 Issue 4, p518-530, 13p, 2 Diagrams, 6 Charts

Read Online Read More Add to Saved list

Academic Journal

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising.

Authors : Aribarg, Anocha; Pieters, Rik; Wedel, Michel

Subjects: RECOGNITION (Psychology); ADVERTISING & psychology; BRAND identification

Source: Journal of Marketing Research (JMR); Jun2010, Vol. 47 Issue 3, p387-400, 14p, 5 Charts, 1 Graph

Read Online Read More Add to Saved list

Academic Journal

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law.

Authors : ARIBARG, ANOCHA; ARORA, NEERAJ; HENDERSON, TY

Subjects: INTELLECTUAL property infringement; CONSUMER preferences research; HOUSE brands

Source: Journal of Marketing Research (JMR); Dec2014, Vol. 51 Issue 6, p657-675, 19p

Read Online Read More Add to Saved list

Academic Journal

Tipping the Scale: The Role of Discriminability in Conjoint Analysis.

Authors : ARIBARG, ANOCHA; BURSON, KATHERINE A.; LARRICK, RICHARD P.

Subjects: CONJOINT analysis; PRODUCT attributes; JUDGMENT (Psychology)

Source: Journal of Marketing Research (JMR); Apr2017, Vol. 54 Issue 2, p279-292, 14p, 5 Charts, 2 Graphs

Read Online Read More Add to Saved list

Academic Journal

Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness.

Authors : Aribarg, Anocha; Schwartz, Eric M.

Subjects: NATIVE advertising; ELECTRONIC newspapers; CONJOINT analysis

Source: Journal of Marketing Research (JMR); Feb2020, Vol. 57 Issue 1, p20-34, 15p, 3 Diagrams, 4 Charts, 1 Graph

Read Online Read More Add to Saved list

Academic Journal

The Importance of Price Beliefs in Consumer Search.

Authors : Jindal, Pranav; Aribarg, Anocha

Subjects: CONSUMER attitudes; CONSUMER behavior; SEARCHING behavior

Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p321-342, 22p, 1 Diagram, 3 Charts, 8 Graphs

Read Online Read More Add to Saved list