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  • 1-4 of  4 results for ""Aribarg, Anocha""

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Academic Journal

The Importance of Price Beliefs in Consumer Search.

Subjects: CONSUMER attitudes; CONSUMER behavior; SEARCHING behavior

  • Source: Journal of Marketing Research (JMR); Apr2021, Vol. 58 Issue 2, p321-342, 22p, 1 Diagram, 3 Charts, 8 Graphs

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Understanding the Role of Preference Revision and Concession in Group Decisions.

Subjects: CUSTOMER satisfaction research; CONSUMER preferences research; CONSUMER behavior

  • Source: Journal of Marketing Research (JMR); Aug2002, Vol. 39 Issue 3, p336-349, 14p, 4 Diagrams, 5 Charts

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Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit.

Subjects: *PORTFOLIO management (Investments); *BRAND choice; *BUSINESS enterprises

  • Source: Marketing Science. May/Jun2008, Vol. 27 Issue 3, p474-491. 18p. 4 Charts.

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Academic Journal

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising.

Subjects: *ADVERTISING & psychology; *BRAND identification; *PRINT advertising

  • Source: Journal of Marketing Research (JMR). Jun2010, Vol. 47 Issue 3, p387-400. 14p. 5 Charts, 1 Graph.

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  • 1-4 of  4 results for ""Aribarg, Anocha""