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Academic Journal
Brand Portfolio Promotions.
Authors :
Aribarg, Anocha
;
Arora, Neeraj
Subjects:
BRANDING (Marketing)
;
BRAND extension
;
CO-branding
Source:
Journal of Marketing Research (JMR); Aug2008, Vol. 45 Issue 4, p391-402, 12p, 3 Charts, 3 Graphs
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