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Academic Journal

Brand Portfolio Promotions.

Subjects: *BRANDING (Marketing); *BRAND extension; *CO-branding

  • Source: Journal of Marketing Research (JMR). Aug2008, Vol. 45 Issue 4, p391-402. 12p. 3 Charts, 3 Graphs.

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Academic Journal

Understanding the Role of Preference Revision and Concession in Group Decisions.

Subjects: *CONSUMER preferences research; *CONSUMER behavior; *GROUP decision making

  • Source: Journal of Marketing Research (JMR). Aug2002, Vol. 39 Issue 3, p336-349. 14p. 4 Diagrams, 5 Charts.

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