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Novartis makes new magic by retooling Grant Hill ads.

• Authors : Goetzl, David

• Source: Advertising Age. 2000, Vol. 71, pages. 39

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Ready to `Air'; If Jordan suits up, ads will play.

• Authors : Thomaselli, Rich

• Source: Advertising Age. 2001, Vol. 72, pages. 3

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JORDAN THE STAR ATHLETE RETIRES, JORDAN THE BRAND COMES TO LIFE.

• Authors : Friedman, Wayne

• Source: Advertising Age. 1999, pages. 1

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A NEW KIND OF SPORTS STAT; NBA's Customer Data Strategy group helps league uncover insights to boost global fan engagement, grow revenue via ticket sales, merch purchases and content streaming buy-ins.

• Source: Advertising Age. 2017, Vol. 88, Issue 7.

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THE DYNAMICS OF OPTIC GAMING.

• Source: Advertising Age. 2017, Vol. 88, Issue 7.

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WHAT THE G-LEAGUE MEANS FOR SPORTS.

• Source: Advertising Age. 2017, Vol. 88, Issue 4.

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NEED TO KNOW.

• Source: Advertising Age. 2016, Vol. 87, Issue 23.

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March Madness gets ratings bounce from out-of-home metrics; Cellphone technology allows first tracking of bar, restaurant patrons.

• Authors : Neff, Jack

• Source: Advertising Age. 2008, Vol. 79, Issue 14, pages. 10

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NBA'S NEXT BIG PLAY: CONQUER CASUAL FANS; New CMO Pam El says league wants to hook more hoops enthusiasts.

• Authors : Schultz, E.J.

• Source: Advertising Age. 2014, Vol. 85, Issue 21.

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NBA, sponsors score by sticking to one theme; 'Destination Finals' effort, good ratings pay off for Reebok, AmEx, Southwest.

• Authors : Thomaselli, Rich

• Source: Advertising Age. 2004, Vol. 75, Issue 23, pages. 4

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