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Academic Journal

What is wrong with advertising research and how can we fix it?

Subjects: *PROMOTIONAL literature; *ADVERTISING; *BEHAVIORAL research

  • Source: International Journal of Advertising. Jul2021, Vol. 40 Issue 5, p835-848. 14p.

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Academic Journal

What can advertisers learn from neuroscience?

Subjects: *ADVERTISING; *BEHAVIORAL research; *ADVERTISERS

  • Source: International Journal of Advertising. 2007, Vol. 26 Issue 2, p151-175. 25p. 1 Diagram, 1 Chart.

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Academic Journal

What advertisers can do and cannot do with neuroscience.

Subjects: *ADVERTISING; *NEUROMARKETING; *BEHAVIORAL research

  • Source: International Journal of Advertising. 2008, Vol. 27 Issue 3, p472-473. 2p.

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