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Academic Journal

An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel.

Subjects: *INTERORGANIZATIONAL relations; *BEHAVIORAL research; *RETAIL franchises

  • Source: Journal of Marketing Research (JMR). Aug1984, Vol. 21 Issue 3, p278-289. 12p. 1 Diagram, 4 Charts.

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Academic Journal

Temporal Variety in Consumer Behavior.

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *BEHAVIORAL research

  • Source: Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p435-444. 10p. 7 Charts.

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Academic Journal

Deciding Without Resources: Resource Depletion and Choice in Context.

Subjects: *DECISION making; *BEHAVIORAL research; CONSUMER behavior research

  • Source: Journal of Marketing Research (JMR). Jun2009, Vol. 46 Issue 3, p344-355. 12p. 2 Diagrams, 3 Charts.

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Academic Journal

Toward Extending the Compromise Effect to Complex Buying Contexts.

Subjects: *CONSUMER preferences; *MARKETING; *PURCHASING

  • Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p258-261. 4p. 2 Diagrams, 2 Charts.

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Academic Journal

Intrachannel Conflict and Use of Power: A Reply.

Subjects: *CONFLICT management; *MARKETING channels; *POWER (Social sciences)

  • Source: Journal of Marketing Research (JMR). May78, Vol. 15 Issue 2, p275-276. 2p.

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Academic Journal

Source of Income as a Market Descriptor.

Subjects: *INCOME; *MARKETING research; *ENDOWMENTS

  • Source: Journal of Marketing Research (JMR). Feb1978, Vol. 15 Issue 1, p129-131. 3p. 4 Charts.

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