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Johnston Press hires Revenue Science to offer targeted ads.

Subjects: *INTERNET advertising; *BEHAVIORAL research; *TARGET marketingJOHNSTON Press PLC ; REVENUE Science Inc. ; MEDIAFORCE Vizeum (Company)PROCTER, Lawrie

• Source: New Media Age. 4/17/2008, p6-6. 1/8p.

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Keeping tabs on your ad network.

• Authors : Cooper, Phil¹

Subjects: *INTERNET advertising; *BUSINESS networks; *USER-generated contentUNITED KingdomUTARGET Ltd.

• Source: New Media Age. 3/13/2008, p21-21. 1p.

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Another example of the need for transparency.

• Authors : Bearne, Suzanne

Subjects: *INTERNET advertising; *ELECTRONIC publishing; *BUSINESS ethics

• Source: New Media Age. 3/13/2008, p14-14. 1p.

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