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Academic Journal

What is wrong with advertising research and how can we fix it?

Subjects: *PROMOTIONAL literature; *ADVERTISING; *BEHAVIORAL research

  • Source: International Journal of Advertising. Jul2021, Vol. 40 Issue 5, p835-848. 14p.

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Periodical

READERS RESPOND.

Subjects: *BEHAVIORAL research; *ADVERTISING; *EMPLOYEESKIA Motors Corp.MOSES, Jarrod

  • Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p14-14. 1/3p.

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Academic Journal

CRITIQUE.

Subjects: *INTERNATIONAL advertising; *PROFESSIONAL standards; *BEHAVIORAL research

  • Source: Journal of Advertising. 1975, Vol. 4 Issue 3, p29-30. 2p.

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Academic Journal

What can advertisers learn from neuroscience?

Subjects: *ADVERTISING; *BEHAVIORAL research; *ADVERTISERS

  • Source: International Journal of Advertising. 2007, Vol. 26 Issue 2, p151-175. 25p. 1 Diagram, 1 Chart.

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Academic Journal

What advertisers can do and cannot do with neuroscience.

Subjects: *ADVERTISING; *NEUROMARKETING; *BEHAVIORAL research

  • Source: International Journal of Advertising. 2008, Vol. 27 Issue 3, p472-473. 2p.

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Academic Journal

The New Marketing Research Imperative: It's about Learning.

Subjects: *MARKETING management; *MARKETING research; *ADVERTISING

  • Source: Journal of Advertising Research. Mar2009, Vol. 49 Issue 1, p7-9. 3p.

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Academic Journal

The Interaction of Advertising and Evidence.

Subjects: *ADVERTISING; *DECISION theory; *MANAGEMENT science

  • Source: Journal of Consumer Research. Dec84, Vol. 11 Issue 3, p763-770. 8p. 1 Diagram, 2 Charts.

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