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A Catastrophe Model for Developing Service Satisfaction Strategies.

• Authors : Oliva, Terence A.¹; Oliver, Richard L.²; MacMillan, Ian C.³

Subjects: *CONSUMER behavior; *BEHAVIORAL research; *CUSTOMER satisfactionGENERAL Electric Co. 001367960 GENERAL Electric Co. GENERAL Electric Co. 001367960 001367960 GENERAL Electric Co. 001367960 GE

• Source: Journal of Marketing. Jul92, Vol. 56 Issue 3, p83-95. 13p. 1 Diagram, 3 Charts, 1 Graph.

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BOOKSHELF.

Subjects: *MARKETING; BOOKS & reading; BOOKSBEHAVIORAL Research Methods in Environmental Design (Book); SHOPPING Centers: Planning, Development & Administration (Book)

• Source: Marketing News. 4/9/1976, Vol. 9 Issue 19, p5-10. 2p.

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The determinants of hotels' marketing managers' green marketing behaviour.

• Authors : Dief, MohammedEl¹ (AUTHOR); Font, Xavier² (AUTHOR)

Subjects: *HOTELKEEPERS; *BEHAVIORAL research; *GREEN marketingEGYPT

• Source: Journal of Sustainable Tourism. 2010, Vol. 18 Issue 2, p157-174. 18p. 5 Charts.

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Une méta-analyse du coefficient alpha de Cronbach.

• Authors : Peterson, Robert A.¹

Subjects: *MARKETING; *BEHAVIORAL research; *JOB satisfaction

• Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1995, Vol. 10 Issue 2, p75-88. 14p. 6 Charts.

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Behavioral targeting: the new killer app for research.

• Authors : Klaassen, Abbey

Subjects: *TARGET marketing; *MARKET segmentation; *BEHAVIORAL researchSNAPPLE Beverage Corp. SNAPPLE Beverage Corp. SNAPPLE Beverage Corp. 790092761

• Source: Advertising Age. 1/22/2007, Vol. 78 Issue 4, p17-17. 1/2p. 2 Color Photographs.

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Advertising isn't working for main political brands.

• Authors : Harrison, Andrew¹

Subjects: *MARKETING; *BEHAVIORAL research; *POLITICAL advertisingUNITED Kingdom

• Source: Marketing Week. 5/13/2010, Vol. 33 Issue 20, p10-10. 1p.

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Reading behaviour reconsidered.

• Authors : Fletcher, Robert¹

Subjects: *MARKETING research; *MARKETING; *BEHAVIORAL research

• Source: Journal of the Market Research Society. 1970, Vol. 12 Issue 1, p25-39. 15p.

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Two Types of Public Relations Problems and Integrating Formative and Evaluative Research: A Review of Research Programs within the Behavioral, Strategic Management Paradigm.

• Authors : Kim, Jeong-Nam¹ (AUTHOR) .; Ni, Lan² (AUTHOR)

Subjects: *PUBLIC relations; *STRATEGIC planning; *BEHAVIORAL research

• Source: Journal of Public Relations Research. 2013, Vol. 25 Issue 1, p1-29. 29p.

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Toward Extending the Compromise Effect to Complex Buying Contexts.

• Authors : Dhar, Ravi¹ ; Menon, Anil² ; Maach, Bryan³

Subjects: *CONSUMER preferences; *MARKETING; *PURCHASING

• Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p258-261. 4p. 2 Diagrams, 2 Charts.

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A Comment on "Defining Misleading Advertising" and "Deception in Advertising"

• Authors : Preston, Ivan L.¹

Subjects: *FALSE advertising; *FALSE advertising laws; *FOOD advertising lawsUNITED StatesUNITED States. Federal Trade Commission ; UNITED States. Food & Drug Administration

• Source: Journal of Marketing. Jul1976, Vol. 40 Issue 3, p54-57. 4p.

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