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Academic Journal

The determinants of hotels' marketing managers' green marketing behaviour.

Subjects: *HOTELKEEPERS; *BEHAVIORAL research; *GREEN marketingEGYPT

  • Source: Journal of Sustainable Tourism. 2010, Vol. 18 Issue 2, p157-174. 18p. 5 Charts.

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Academic Journal

Une méta-analyse du coefficient alpha de Cronbach.

Subjects: *MARKETING; *BEHAVIORAL research; *JOB satisfaction

  • Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1995, Vol. 10 Issue 2, p75-88. 14p. 6 Charts.

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Academic Journal

Reading behaviour reconsidered.

Subjects: *MARKETING research; *MARKETING; *BEHAVIORAL research

  • Source: Journal of the Market Research Society. 1970, Vol. 12 Issue 1, p25-39. 15p.

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Academic Journal

Toward Extending the Compromise Effect to Complex Buying Contexts.

Subjects: *CONSUMER preferences; *MARKETING; *PURCHASING

  • Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p258-261. 4p. 2 Diagrams, 2 Charts.

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