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Academic Journal

What is wrong with advertising research and how can we fix it?

Subjects: *PROMOTIONAL literature; *ADVERTISING; *BEHAVIORAL research

  • Source: International Journal of Advertising. Jul2021, Vol. 40 Issue 5, p835-848. 14p.

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Academic Journal

A Meta-analysis of Cronbach's Coefficient Alpha.

Subjects: *BEHAVIORAL research; *CONSUMER research; *JOB satisfaction

  • Source: Journal of Consumer Research. Sep94, Vol. 21 Issue 2, p381-391. 11p. 1 Diagram, 6 Charts, 2 Graphs.

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Academic Journal

On Studying Common Factor Variance in Multiple-Component Measuring Instruments.

Subjects: *BEHAVIORAL research; *EMPIRICAL research; *ANALYSIS of covariance

  • Source: Educational & Psychological Measurement. Apr2013, Vol. 73 Issue 2, p191-209. 19p.

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Report

Behavioral Operations.

Subjects: *BEHAVIORAL research; *OPERATIONS research; *DECISION making

  • Source: Working Papers -- Harvard Business School Division of Research. 2005, p1-35. 35p.

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Academic Journal

Using Multilevel Mixtures to Evaluate Intervention Effects in Group Randomized Trials.

Subjects: *BEHAVIORAL research; *STATISTICAL sampling; BEHAVIORAL assessment

  • Source: Multivariate Behavioral Research. Apr2008, Vol. 43 Issue 2, p289-326. 38p. 2 Diagrams, 9 Charts.

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  • 1-10 of  42 results for ""BEHAVIORAL research""