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Periodical

THE UNKNOWN QUANTITY IN MARKETING.

Subjects: *CONSUMER behavior; *MARKETING research; *BUSINESS planning

  • Source: Harvard Business Review. Jan1928, Vol. 6 Issue 2, p188-193. 6p.

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Academic Journal

IDENTIFICATION AS THE BASIS FOR A THEORY OF MOTIVATION.

Subjects: *CULTURE; *BEHAVIORAL research; PERSONALITY & situation

  • Source: American Sociological Review. Feb51, Vol. 16 Issue 1, p14-21. 8p.

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Periodical

DILEMMA in human relations.

Subjects: *INTERPERSONAL relations; *MANAGEMENT styles; *LEADERSHIP

  • Source: Harvard Business Review. Sep/Oct55, Vol. 33 Issue 5, p59-67. 9p.

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