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CRITIQUE.

• Authors : Unwin, Stephen J.F.¹

Subjects: *INTERNATIONAL advertising; *PROFESSIONAL standards; *BEHAVIORAL research

• Source: Journal of Advertising. 1975, Vol. 4 Issue 3, p29-30. 2p.

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Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention.

• Authors : Kim, Jungkeun¹ (AUTHOR); Giroux, Marilyn¹ (AUTHOR); Gonzalez-Jimenez, Hector² (AUTHOR)

Subjects: *COVID-19; *COVID-19 pandemic; *SARS-CoV-2

• Source: Journal of Advertising. Oct-Dec2020, Vol. 49 Issue 5, p633-647. 15p. 3 Black and White Photographs, 3 Graphs.

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Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling.

• Authors : Henseler, Jörg¹ (AUTHOR)

Subjects: *ADVERTISING; *CONSUMER behavior; *STATISTICAL correlation

• Source: Journal of Advertising. 2017, Vol. 46 Issue 1, p178-192. 15p.

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A Meta-Analysis of the Antecedents and Consequences of Advertising Value.

• Authors : Ye, Guoquan¹ (AUTHOR); Guan, Xin² (AUTHOR) ; Hudders, Liselot³ (AUTHOR)

• Source: Journal of Advertising. Feb2024, p1-22. 22p. 4 Illustrations, 8 Charts.

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TRANSACTIONAL ANALYSIS AS A CONGRUITY PARADIGM FOR ADVERTISING RECALL.

• Authors : Lambert, David R.¹

Subjects: *ADVERTISING & psychology; *ADVERTISING; *CONSUMER research

• Source: Journal of Advertising. Spring80, Vol. 9 Issue 2, p37-45. 7p.

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More than Shapes: The Silhouette Effect in Advertising.

• Authors : Trinh, Can¹ (AUTHOR)

Subjects: *ADVERTISING effectiveness; *CONSUMERS; SILHOUETTES

• Source: Journal of Advertising. Jan-Mar2024, Vol. 53 Issue 1, p104-125. 22p.

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Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings.

• Authors : Stern, Barbara B.¹

Subjects: *ADVERTISING copy; *ADVERTISING; *CULTURE

• Source: Journal of Advertising. Fall96, Vol. 25 Issue 3, p61-73. 13p. 1 Diagram, 2 Charts, 1 Graph.

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Manipulating Message Involvement in Advertising Research.

• Authors : Laczniak, Russell N.¹; Muehling, Darrel D.²; Grossbart, Sanford³

Subjects: *ADVERTISING & psychology; *COMMUNICATION in marketing; *MARKETING

• Source: Journal of Advertising. 1989, Vol. 18 Issue 2, p28-38. 11p.

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Yes, I Will Say Something: How Humor Influences Intention to Intervene and How Social Marketing Can Help!

• Authors : Williams, Janine L.¹ (AUTHOR) ; Kennedy, Ann-Marie² (AUTHOR); Ashill, Nicholas¹ (AUTHOR)

• Source: Journal of Advertising. Oct2023, p1-19. 19p. 3 Illustrations, 4 Charts.

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Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions.

• Authors : Wilkie, Dean Charles Hugh¹ (AUTHOR) ; Burgess, Amelie Jay¹ (AUTHOR); Mirzaei, Abas² (AUTHOR)

Subjects: *CONSUMERS; *ADVERTISING; *CONSUMER research

• Source: Journal of Advertising. Oct-Dec2023, Vol. 52 Issue 5, p721-738. 18p. 1 Diagram, 4 Charts.

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