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Academic Journal

CRITIQUE.

Subjects: *INTERNATIONAL advertising; *PROFESSIONAL standards; *BEHAVIORAL research

  • Source: Journal of Advertising. 1975, Vol. 4 Issue 3, p29-30. 2p.

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Academic Journal

Nudging to Reduce the Perceived Threat of Coronavirus and Stockpiling Intention.

Subjects: *COVID-19; *COVID-19 pandemic; *SARS-CoV-2

  • Source: Journal of Advertising. Oct-Dec2020, Vol. 49 Issue 5, p633-647. 15p. 3 Black and White Photographs, 3 Graphs.

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Academic Journal

TRANSACTIONAL ANALYSIS AS A CONGRUITY PARADIGM FOR ADVERTISING RECALL.

Subjects: *ADVERTISING & psychology; *ADVERTISING; *CONSUMER research

  • Source: Journal of Advertising. Spring80, Vol. 9 Issue 2, p37-45. 7p.

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Academic Journal

Textual Analysis in Advertising Research: Construction and Deconstruction of Meanings.

Subjects: *ADVERTISING copy; *ADVERTISING; *CULTURE

  • Source: Journal of Advertising. Fall96, Vol. 25 Issue 3, p61-73. 13p. 1 Diagram, 2 Charts, 1 Graph.

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Academic Journal

Manipulating Message Involvement in Advertising Research.

Subjects: *ADVERTISING & psychology; *COMMUNICATION in marketing; *MARKETING

  • Source: Journal of Advertising. 1989, Vol. 18 Issue 2, p28-38. 11p.

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  • 1-5 of  5 results for ""BEHAVIORAL research""