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Content Provider : Business Source Premier Publication : journal of consumer research

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Academic Journal

A Meta-analysis of Cronbach's Coefficient Alpha.

Authors : Peterson, Robert A.¹

Subjects: *BEHAVIORAL research; *CONSUMER research; *JOB satisfaction

Source: Journal of Consumer Research. Sep94, Vol. 21 Issue 2, p381-391. 11p. 1 Diagram, 6 Charts, 2 Graphs.

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Academic Journal

Opportunity Cost Consideration.

Authors : Spiller, Stephen A.¹ (AUTHOR)

Subjects: *OPPORTUNITY costs; *CONSUMER behavior; *CONSUMER preferences

Source: Journal of Consumer Research. Dec2011, Vol. 38 Issue 4, p595-610. 16p. 1 Chart, 4 Graphs.

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Academic Journal

Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking.

Authors : DUCLOS, ROD¹ (AUTHOR) ; WEN WAN, ECHO² (AUTHOR) ; YUWEI JIANG³ (AUTHOR)

Subjects: *RISK-taking behavior; *PERSONAL finance; *DECISION making

Source: Journal of Consumer Research. Jun2013, Vol. 40 Issue 1, p122-135. 14p. 1 Diagram, 3 Graphs.

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Academic Journal

How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments.

Authors : Luce, Mary Frances¹ ; Jia, Jianmin² ; Fischer, Gregory W.³

Subjects: *CONSUMER research; *ADVERTISING & psychology; *BEHAVIORAL research

Source: Journal of Consumer Research. Dec2003, Vol. 30 Issue 3, p464-472. 9p.

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Academic Journal

Preference Trees, Preference Hierarchies, and Consumer Behavior.

Authors : Coursey, Don L.¹

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *CONSUMER goodsBROOKS, Michael

Source: Journal of Consumer Research. Dec88, Vol. 15 Issue 3, p407-409. 3p.

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Academic Journal

Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation.

Authors : Cote, Joseph A.¹; Buckley, M. Ronald²

Subjects: *CONSUMER research; *CONSUMER attitudes; *BEHAVIORAL research

Source: Journal of Consumer Research. Mar88, Vol. 14 Issue 4, p579-582. 4p. 1 Chart.

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Academic Journal

"I Don't" versus "I Can't": When Empowered Refusal Motivates Goal-Directed Behavior.

Authors : PATRICK, VANESSA M.¹ (AUTHOR) ; HAGTVEDT, HENRIK² (AUTHOR)

Subjects: *BEHAVIORAL research; *QUANTITATIVE research; CHOICE (Psychology)

Source: Journal of Consumer Research. Aug2012, Vol. 39 Issue 2, p371-381. 11p. 2 Charts, 1 Graph.

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Academic Journal

When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism.

Authors : AGGARWAL, PANKAJ¹ (AUTHOR) ; MCGILL, ANN L.² (AUTHOR)

Subjects: *CONSUMER behavior; *BEHAVIORAL research; *BRAND image

Source: Journal of Consumer Research. Aug2012, Vol. 39 Issue 2, p307-323. 17p. 3 Graphs.

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Academic Journal

The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective.

Authors : Fisher, Robert J.¹; Ackerman, David²

Subjects: *CONSUMER research; *BEHAVIORAL research; *PUBLIC welfare

Source: Journal of Consumer Research. Dec98, Vol. 25 Issue 3, p262-275. 14p. 2 Charts, 4 Graphs.

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Academic Journal

The Creative Destruction of Decision Research.

Authors : Loewenstein, George¹

Subjects: *DECISION making; *PROBLEM solving; *BEHAVIORAL research

Source: Journal of Consumer Research. Dec2001, Vol. 28 Issue 3, p499-505. 7p.

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