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Review

HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH.

Authors : Compeau, Larry D.¹

Subjects: SOCIOLOGY methodology; NONFICTIONHANDBOOK of Mixed Methods in Social & Behavioral Research (Book)TASHAKKORI, Abbas; TEDDLIE, Charles

Source: Journal of Marketing Research (JMR). May2003, Vol. 40 Issue 2, p244-245. 2p.

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Review

BEHAVIORAL RESEARCH.

Authors : Schneider, Kenneth C.¹

Subjects: *MARKETING research; NONFICTIONBEHAVIORAL Research: A Conceptual Approach (Book)KERLINGER, Fred N.

Source: Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p599-600. 2p.

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Review

MULTIVARIATE STATISTICAL METHODS IN BEHAVIORAL RESEARCH.

Authors : Perreault Jr., William D.¹

Subjects: *MULTIVARIATE analysis; NONFICTIONMULTIVARIATE Statistical Methods in Behavioral Research (Book)BOCK, R. Darrell

Source: Journal of Marketing Research (JMR). Feb1978, Vol. 15 Issue 1, p168-169. 2p.

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Review

ARTIFACT IN BEHAVIORAL RESEARCH.

Authors : Abelson, Herbert I.¹

Subjects: PSYCHOLOGICAL research; NONFICTIONARTIFACT in Behavioral Research (Book)ROSENTHAL, Robert; ROSNOW, Ralph L.

Source: Journal of Marketing Research (JMR). Nov72, Vol. 9 Issue 4, p469-470. 2p.

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Academic Journal

An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel.

Authors : John, George¹

Subjects: *INTERORGANIZATIONAL relations; *BEHAVIORAL research; *RETAIL franchises

Source: Journal of Marketing Research (JMR). Aug1984, Vol. 21 Issue 3, p278-289. 12p. 1 Diagram, 4 Charts.

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Academic Journal

Temporal Variety in Consumer Behavior.

Authors : Pessemier, Edgar¹; Handelsman, Moshe²

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *BEHAVIORAL research

Source: Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p435-444. 10p. 7 Charts.

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Academic Journal

Deciding Without Resources: Resource Depletion and Choice in Context.

Authors : Pocheptsova, Anastasiya¹; Amir, On²; Dhar, Ravi³

Subjects: *DECISION making; *BEHAVIORAL research; CONSUMER behavior research

Source: Journal of Marketing Research (JMR). Jun2009, Vol. 46 Issue 3, p344-355. 12p. 2 Diagrams, 3 Charts.

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Academic Journal

Toward Extending the Compromise Effect to Complex Buying Contexts.

Authors : Dhar, Ravi¹ ; Menon, Anil² ; Maach, Bryan³

Subjects: *CONSUMER preferences; *MARKETING; *PURCHASING

Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p258-261. 4p. 2 Diagrams, 2 Charts.

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Academic Journal

Intrachannel Conflict and Use of Power: A Reply.

Authors : Lusch, Robert F.¹

Subjects: *CONFLICT management; *MARKETING channels; *POWER (Social sciences)

Source: Journal of Marketing Research (JMR). May78, Vol. 15 Issue 2, p275-276. 2p.

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Academic Journal

Source of Income as a Market Descriptor.

Authors : Miller, Stephen J.¹

Subjects: *MARKETING research; *ENDOWMENTS; *PURCHASING power

Source: Journal of Marketing Research (JMR). Feb1978, Vol. 15 Issue 1, p129-131. 3p. 4 Charts.

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