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Academic Journal

Are Students Really Poor Substitutes for Businessmen in Behavioral Research?

Authors : Khera, Inder P.¹; Benson, James D.²

Subjects: *BUSINESSPEOPLE; *CLOSING the sale; *CONSUMER preferences

Source: Journal of Marketing Research (JMR). Nov70, Vol. 7 Issue 4, p529-532. 4p. 6 Charts.

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Review

HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH.

Authors : Compeau, Larry D.¹

Subjects: SOCIOLOGY methodology; NONFICTIONHANDBOOK of Mixed Methods in Social & Behavioral Research (Book)TASHAKKORI, Abbas; TEDDLIE, Charles

Source: Journal of Marketing Research (JMR). May2003, Vol. 40 Issue 2, p244-245. 2p.

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BEHAVIORAL RESEARCH.

Authors : Schneider, Kenneth C.¹

Subjects: *MARKETING research; NONFICTIONBEHAVIORAL Research: A Conceptual Approach (Book)KERLINGER, Fred N.

Source: Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p599-600. 2p.

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Review

MULTIVARIATE STATISTICAL METHODS IN BEHAVIORAL RESEARCH.

Authors : Perreault Jr., William D.¹

Subjects: *MULTIVARIATE analysis; NONFICTIONMULTIVARIATE Statistical Methods in Behavioral Research (Book)BOCK, R. Darrell

Source: Journal of Marketing Research (JMR). Feb1978, Vol. 15 Issue 1, p168-169. 2p.

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Review

ARTIFACT IN BEHAVIORAL RESEARCH.

Authors : Abelson, Herbert I.¹

Subjects: PSYCHOLOGICAL research; NONFICTIONARTIFACT in Behavioral Research (Book)ROSENTHAL, Robert; ROSNOW, Ralph L.

Source: Journal of Marketing Research (JMR). Nov72, Vol. 9 Issue 4, p469-470. 2p.

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