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Toward Extending the Compromise Effect to Complex Buying Contexts.

• Authors : Dhar, Ravi¹ ; Menon, Anil² ; Maach, Bryan³

Subjects: *CONSUMER preferences; *MARKETING; *PURCHASING

• Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p258-261. 4p. 2 Diagrams, 2 Charts.

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Intrachannel Conflict and Use of Power: A Reply.

• Authors : Lusch, Robert F.¹

Subjects: *CONFLICT management; *MARKETING channels; *POWER (Social sciences)

• Source: Journal of Marketing Research (JMR). May78, Vol. 15 Issue 2, p275-276. 2p.

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Source of Income as a Market Descriptor.

• Authors : Miller, Stephen J.¹

Subjects: *MARKETING research; *ENDOWMENTS; *PURCHASING power

• Source: Journal of Marketing Research (JMR). Feb1978, Vol. 15 Issue 1, p129-131. 3p. 4 Charts.

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A Comment on "Defining Misleading Advertising" and "Deception in Advertising"

• Authors : Preston, Ivan L.¹

Subjects: *FALSE advertising; *FALSE advertising laws; *FOOD advertising lawsUNITED StatesUNITED States. Federal Trade Commission ; UNITED States. Food & Drug Administration

• Source: Journal of Marketing. Jul1976, Vol. 40 Issue 3, p54-57. 4p.

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Note on Direct Observation of Purchasing Behavior.

Subjects: *MARKETING research; *CONSUMER behavior; *PURCHASING

• Source: Journal of Marketing Research (JMR). Nov67, Vol. 4 Issue 4, p402-404. 3p.

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BUSINESS AND BEHAVIOR RESEARCH.

• Authors : Morrissett, Irving¹

Subjects: *BEHAVIORAL research; *MANAGEMENT science research; *CONSUMER behaviorW.K. Kellogg Foundation

• Source: Journal of Marketing. Jul1955, Vol. 20 Issue 1, p59-61. 3p.

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Posting Behavior Patterns in an Online Smoking Cessation Social Network: Implications for Social Marketing Interventions.

• Authors : Healey, Benjamin¹; Hoek, Janet¹; Edwards, Richard¹

Subjects: *BEHAVIORAL research; SMOKING cessation; ONLINE social networks

• Source: AMA Marketing & Public Policy Academic Conference Proceedings. 2014, Vol. 24, p40-41. 2p.

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Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments.

• Authors : PLASSMANN, HILKE^1,2,3 ; WEBER, BERND^4,5

Subjects: *MARKETING research; *BEHAVIORAL research; *EXPECTANCY theories

• Source: Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p493-510. 18p. 2 Diagrams, 3 Charts, 3 Graphs.

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Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences.

• Authors : RAGHUNATHAN, RAJAGOPAL¹ ; CORFMAN, KIM²

Subjects: *CONSUMER behavior; *CONSUMER research; *BEHAVIORAL research

• Source: Journal of Marketing Research (JMR). Aug2006, Vol. 43 Issue 3, p386-394. 9p. 1 Diagram, 2 Charts.

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The Unsold Prospect: Dyadic and Attitudinal Determinants.

• Authors : Riordan, Edward A.¹; Oliver, Richard L.²; Donnelly Jr., James H.³

Subjects: *INTERPERSONAL communication; *SALES personnel; *SELLING

• Source: Journal of Marketing Research (JMR). Nov77, Vol. 14 Issue 4, p530-537. 8p. 4 Charts.

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