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BUSINESS AND BEHAVIOR RESEARCH.

• Authors : Morrissett, Irving¹

Subjects: *BEHAVIORAL research; *MANAGEMENT science research; *CONSUMER behaviorW.K. Kellogg Foundation

• Source: Journal of Marketing. Jul1955, Vol. 20 Issue 1, p59-61. 3p.

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HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH.

• Authors : Compeau, Larry D.¹

Subjects: SOCIOLOGY methodology; NONFICTIONHANDBOOK of Mixed Methods in Social & Behavioral Research (Book)TASHAKKORI, Abbas; TEDDLIE, Charles

• Source: Journal of Marketing Research (JMR). May2003, Vol. 40 Issue 2, p244-245. 2p.

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BEHAVIORAL RESEARCH.

• Authors : Schneider, Kenneth C.¹

Subjects: *MARKETING research; NONFICTIONBEHAVIORAL Research: A Conceptual Approach (Book)KERLINGER, Fred N.

• Source: Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p599-600. 2p.

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MULTIVARIATE STATISTICAL METHODS IN BEHAVIORAL RESEARCH.

• Authors : Perreault Jr., William D.¹

Subjects: *MULTIVARIATE analysis; NONFICTIONMULTIVARIATE Statistical Methods in Behavioral Research (Book)BOCK, R. Darrell

• Source: Journal of Marketing Research (JMR). Feb1978, Vol. 15 Issue 1, p168-169. 2p.

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Bookshelf.

Subjects: NONFICTIONMETHODS in Behavioral Research (Book); TRI-State Zip Code Marketing Data Center (Book); INTRODUCTORY Approach to Operations Research, An (Book)COZBY, Paul; THIERAUF, Robert J.

• Source: Marketing News. 1/27/1978, Vol. 11 Issue 15, p2-5. 2p.

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ARTIFACT IN BEHAVIORAL RESEARCH.

• Authors : Abelson, Herbert I.¹

Subjects: PSYCHOLOGICAL research; NONFICTIONARTIFACT in Behavioral Research (Book)ROSENTHAL, Robert; ROSNOW, Ralph L.

• Source: Journal of Marketing Research (JMR). Nov72, Vol. 9 Issue 4, p469-470. 2p.

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Posting Behavior Patterns in an Online Smoking Cessation Social Network: Implications for Social Marketing Interventions.

• Authors : Healey, Benjamin¹; Hoek, Janet¹; Edwards, Richard¹

Subjects: *BEHAVIORAL research; SMOKING cessation; ONLINE social networks

• Source: AMA Marketing & Public Policy Academic Conference Proceedings. 2014, Vol. 24, p40-41. 2p.

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A Catastrophe Model for Developing Service Satisfaction Strategies.

• Authors : Oliva, Terence A.¹; Oliver, Richard L.²; MacMillan, Ian C.³

Subjects: *CONSUMER behavior; *BEHAVIORAL research; *CUSTOMER satisfactionGENERAL Electric Co. 001367960 GENERAL Electric Co. GENERAL Electric Co. 001367960 001367960 GENERAL Electric Co. 001367960 GE

• Source: Journal of Marketing. Jul92, Vol. 56 Issue 3, p83-95. 13p. 1 Diagram, 3 Charts, 1 Graph.

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An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel.

• Authors : John, George¹

Subjects: *INTERORGANIZATIONAL relations; *BEHAVIORAL research; *RETAIL franchises

• Source: Journal of Marketing Research (JMR). Aug1984, Vol. 21 Issue 3, p278-289. 12p. 1 Diagram, 4 Charts.

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BOOKSHELF.

Subjects: *MARKETING; BOOKS & reading; BOOKSBEHAVIORAL Research Methods in Environmental Design (Book); SHOPPING Centers: Planning, Development & Administration (Book)

• Source: Marketing News. 4/9/1976, Vol. 9 Issue 19, p5-10. 2p.

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