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Content Provider : Business Source Premier Publisher : american marketing association Subject : selling Filter by : Subject
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Academic Journal

The Unsold Prospect: Dyadic and Attitudinal Determinants.

Subjects: *INTERPERSONAL communication; *SALES personnel; *SELLING

  • Source: Journal of Marketing Research (JMR). Nov77, Vol. 14 Issue 4, p530-537. 8p. 4 Charts.

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Academic Journal

A Non-Experimental Investigation of Demand Artifacts in a Personal Selling Experiment.

Subjects: *CONSUMER research; *MARKETING research; *RESEARCH

  • Source: Journal of Marketing Research (JMR). Aug1984, Vol. 21 Issue 3, p251-258. 8p. 4 Charts, 6 Graphs.

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  • 1-2 of  2 results for ""BEHAVIORAL research""