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Content Provider : Business Source Premier Publisher : american marketing association Subject : shopping Filter by : Subject
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Academic Journal

An Analysis of Shopper Dissatisfaction for Major Household Appliances.

Subjects: *CONSUMER preferences research; *CONSUMER complaints; *PURCHASING

  • Source: Journal of Marketing Research (JMR). Aug1978, Vol. 15 Issue 3, p456-466. 11p. 12 Charts.

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Academic Journal

An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption.

Subjects: *COUPONS (Retail trade); *ADVERTISING campaigns; *GROCERY shopping

  • Source: Journal of Marketing Research (JMR). Nov94, Vol. 31 Issue 4, p533-544. 12p. 1 Diagram, 3 Charts.

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  • 1-2 of  2 results for ""BEHAVIORAL research""