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Attitude, behavioral research conferences to focus on winning race.

• Authors : Toedte, Sharon

Subjects: *CONFERENCES & conventions; *CONSUMER attitudesSAN Diego (Calif.); CALIFORNIAAMERICAN Marketing Association...

• Source: Marketing News. 1/3/94, Vol. 28 Issue 1, p30-31. 2p.

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Are Students Really Poor Substitutes for Businessmen in Behavioral Research?

• Authors : Khera, Inder P.¹; Benson, James D.²

Subjects: *BUSINESSPEOPLE; *CLOSING the sale; *CONSUMER preferences

• Source: Journal of Marketing Research (JMR). Nov70, Vol. 7 Issue 4, p529-532. 4p. 6 Charts.

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HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH.

• Authors : Compeau, Larry D.¹

Subjects: SOCIOLOGY methodology; NONFICTIONHANDBOOK of Mixed Methods in Social & Behavioral Research (Book)TASHAKKORI, Abbas; TEDDLIE, Charles

• Source: Journal of Marketing Research (JMR). May2003, Vol. 40 Issue 2, p244-245. 2p.

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BEHAVIORAL RESEARCH.

• Authors : Schneider, Kenneth C.¹

Subjects: *MARKETING research; NONFICTIONBEHAVIORAL Research: A Conceptual Approach (Book)KERLINGER, Fred N.

• Source: Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p599-600. 2p.

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MULTIVARIATE STATISTICAL METHODS IN BEHAVIORAL RESEARCH.

• Authors : Perreault Jr., William D.¹

Subjects: *MULTIVARIATE analysis; NONFICTIONMULTIVARIATE Statistical Methods in Behavioral Research (Book)BOCK, R. Darrell

• Source: Journal of Marketing Research (JMR). Feb1978, Vol. 15 Issue 1, p168-169. 2p.

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ARTIFACT IN BEHAVIORAL RESEARCH.

• Authors : Abelson, Herbert I.¹

Subjects: PSYCHOLOGICAL research; NONFICTIONARTIFACT in Behavioral Research (Book)ROSENTHAL, Robert; ROSNOW, Ralph L.

• Source: Journal of Marketing Research (JMR). Nov72, Vol. 9 Issue 4, p469-470. 2p.

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Behavioral Research in the 1990s.

• Authors : Blattberg, Robert C.

Subjects: *CONSUMER behavior; PSYCHOLOGICAL research

• Source: Marketing Research. Sep91, Vol. 3 Issue 3, p12-24. 13p. 1 Black and White Photograph, 1 Chart.

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Essential of Behavioral Research: Methods and Data Analysis.

Subjects: *BEHAVIORAL research; NONFICTIONESSENTIALS of Behavioral Research: Methods & Data Analysis (Book)ROSENTHAL, Robert; ROSNOW, Ralph L.

• Source: Marketing News. 7/20/1984, Vol. 18 Issue 15, p43-43. 1/9p.

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