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A Catastrophe Model for Developing Service Satisfaction Strategies.

• Authors : Oliva, Terence A.¹; Oliver, Richard L.²; MacMillan, Ian C.³

Subjects: *CONSUMER behavior; *BEHAVIORAL research; *CUSTOMER satisfactionGENERAL Electric Co. 001367960 GENERAL Electric Co. GENERAL Electric Co. 001367960 001367960 GENERAL Electric Co. 001367960 GE

• Source: Journal of Marketing. Jul92, Vol. 56 Issue 3, p83-95. 13p. 1 Diagram, 3 Charts, 1 Graph.

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Temporal Variety in Consumer Behavior.

• Authors : Pessemier, Edgar¹; Handelsman, Moshe²

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *BEHAVIORAL research

• Source: Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p435-444. 10p. 7 Charts.

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Effects of the Euro Changeover on Consumer Behaviour: Introduction to the Special Issue.

• Authors : Gärling, Tommy¹ ; Thøgersen, John²

Subjects: *CONSUMER behavior; *BEHAVIORAL research; *EUROEUROPEAN Union countriesEUROPEAN Union

• Source: Journal of Consumer Policy. Dec2007, Vol. 30 Issue 4, p303-311. 9p. 1 Chart.

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The effects of employee behavior in sustainable service organizations.

• Authors : Disse, Isabel Kittyma¹ (AUTHOR) ; Becker-Özcamlica, Hürrem¹ (AUTHOR)

Subjects: *EMPLOYEE attitudes; *CONSUMER attitudes; *BRAND choice

• Source: Journal of Services Marketing. 2022, Vol. 36 Issue 8, p1095-1105. 11p.

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Toward Extending the Compromise Effect to Complex Buying Contexts.

• Authors : Dhar, Ravi¹ ; Menon, Anil² ; Maach, Bryan³

Subjects: *CONSUMER preferences; *MARKETING; *PURCHASING

• Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p258-261. 4p. 2 Diagrams, 2 Charts.

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Preference Trees, Preference Hierarchies, and Consumer Behavior.

• Authors : Coursey, Don L.¹

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *CONSUMER goodsBROOKS, Michael

• Source: Journal of Consumer Research. Dec88, Vol. 15 Issue 3, p407-409. 3p.

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Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation.

• Authors : Cote, Joseph A.¹; Buckley, M. Ronald²

Subjects: *CONSUMER research; *CONSUMER attitudes; *BEHAVIORAL research

• Source: Journal of Consumer Research. Mar88, Vol. 14 Issue 4, p579-582. 4p. 1 Chart.

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THE EFFECTS OF IMAGERY ON ATTITUDE-BEHAVIOR CONSISTENCY.

• Authors : Kisielius, Jolita¹; Roedder, Deborah L.²

Subjects: *CONSUMER behavior; *CONSUMER research; *COMMERCIAL products

• Source: Advances in Consumer Research. 1983, Vol. 10 Issue 1, p72-74. 3p.

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Note on Direct Observation of Purchasing Behavior.

Subjects: *MARKETING research; *CONSUMER behavior; *PURCHASING

• Source: Journal of Marketing Research (JMR). Nov67, Vol. 4 Issue 4, p402-404. 3p.

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INDIRECT APPROACH TO MARKET REACTIONS.

• Authors : Cheskin, Louis; Ward, L. B.

Subjects: *CONSUMER preferences; *MARKETING strategy; *BEHAVIORAL researchUNITED States

• Source: Harvard Business Review. Sep48, Vol. 26 Issue 5, p572-580. 9p.

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