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Academic Journal

Evaluating Behaviorally Motivated Policy: Experimental Evidence from the Lightbulb Market†.

Subjects: *ENERGY consumption; *BEHAVIORAL research; *CONSUMER education

  • Source: American Economic Review. Aug2015, Vol. 105 Issue 8, p2501-2538. 38p. 1 Diagram, 5 Charts, 5 Graphs.

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Conference

"Personality Typology and Thinking Styles: Their Role in Framing and Prospect Theory".

Subjects: *DECISION making; *BEHAVIORAL research; *CONSUMER research

  • Source: Advances in Consumer Research. 2005, Vol. 32 Issue 1, p253-255. 3p.

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Academic Journal

Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda.

Subjects: *CONSUMER behavior; *BEHAVIORAL research; *BUSINESS-to-business transactions

  • Source: Industrial Marketing Management. Aug2022, Vol. 105, p1-17. 17p.

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Academic Journal

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors.

Subjects: *BEHAVIORAL research; *TARGET marketing; *MARKETING research

  • Source: Journal of Marketing. Oct99, Vol. 63 Issue 4, p24-37. 14p. 1 Diagram.

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Academic Journal

Deciding Without Resources: Resource Depletion and Choice in Context.

Subjects: *DECISION making; *BEHAVIORAL research; CONSUMER behavior research

  • Source: Journal of Marketing Research (JMR). Jun2009, Vol. 46 Issue 3, p344-355. 12p. 2 Diagrams, 3 Charts.

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Conference

"Think It's Good, but Feel It's Bad: Country-of-Origin Effect on Cognition, Affect, and Behavior".

Subjects: *COUNTRY of origin (Commerce); *INFORMATION processing; *PRODUCT qualitySOUTH Korea

  • Source: Advances in Consumer Research. 2005, Vol. 32 Issue 1, p263-264. 2p.

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Academic Journal

Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation.

Subjects: *CONSUMER research; *CONSUMER attitudes; *BEHAVIORAL research

  • Source: Journal of Consumer Research. Mar88, Vol. 14 Issue 4, p579-582. 4p. 1 Chart.

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Academic Journal

What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation.

Subjects: *ADVERTISING; *CONSUMER attitudes; *MARKETING

  • Source: Journal of Consumer Research. Jun88, Vol. 15 Issue 1, p111-116. 6p. 1 Graph.

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Academic Journal

Improving the Detection of Personality-Behavior Relationships in Consumer Research.

Subjects: *CONSUMER research; *CONSUMER attitudes; *BEHAVIORAL researchEPSTEIN, Seymour

  • Source: Journal of Consumer Research. Mar88, Vol. 14 Issue 4, p583-587. 5p. 2 Graphs.

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Academic Journal

Do Coupon Expiration Dates Affect Consumer Behavior?

Subjects: *COUPONS (Retail trade); *EXPIRATION; *CONSUMER research

  • Source: Journal of Marketing Research (JMR). Aug1994, Vol. 31 Issue 3, p423-428. 6p. 2 Charts, 1 Graph.

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  • 1-10 of  21 results for ""BEHAVIORAL research""