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Consumer Responsibility and the Transformation Process of the Electricity Market: Insights From Behavioral Decision Research.

• Authors : Grabicki, Fabian ; Menges, Roland¹

Subjects: *BEHAVIORAL research; *CONSUMER behavior; *DECISION theory

• Source: Management Revue. 2019, Vol. 30 Issue 2/3, p312-330. 19p.

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How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments.

• Authors : Luce, Mary Frances¹ ; Jia, Jianmin² ; Fischer, Gregory W.³

Subjects: *CONSUMER research; *ADVERTISING & psychology; *BEHAVIORAL research

• Source: Journal of Consumer Research. Dec2003, Vol. 30 Issue 3, p464-472. 9p.

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Opportunity Cost Consideration.

• Authors : Spiller, Stephen A.¹ (AUTHOR)

Subjects: *OPPORTUNITY costs; *CONSUMER behavior; *CONSUMER preferences

• Source: Journal of Consumer Research. Dec2011, Vol. 38 Issue 4, p595-610. 16p. 1 Chart, 4 Graphs.

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Toward Extending the Compromise Effect to Complex Buying Contexts.

• Authors : Dhar, Ravi¹ ; Menon, Anil² ; Maach, Bryan³

Subjects: *CONSUMER preferences; *MARKETING; *PURCHASING

• Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p258-261. 4p. 2 Diagrams, 2 Charts.

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Thinking about the Future: Positive and Negative Effects on Consumer Judgment and Well-Being.

• Authors : Cho, Cecile¹; Yordanova, Gergana²

Subjects: *CONSUMER research; *CONSUMER behavior; *CUSTOMER satisfaction

• Source: Advances in Consumer Research. 2006, Vol. 33 Issue 1, p475-478. 4p.

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"Think It's Good, but Feel It's Bad: Country-of-Origin Effect on Cognition, Affect, and Behavior".

• Authors : Han, Sangpil¹; Yoon, Sukki²; Vargas, Partick T.²

Subjects: *COUNTRY of origin (Commerce); *INFORMATION processing; *PRODUCT qualitySOUTH Korea

• Source: Advances in Consumer Research. 2005, Vol. 32 Issue 1, p263-264. 2p.

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Note on Direct Observation of Purchasing Behavior.

Subjects: *MARKETING research; *CONSUMER behavior; *PURCHASING

• Source: Journal of Marketing Research (JMR). Nov67, Vol. 4 Issue 4, p402-404. 3p.

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INDIRECT APPROACH TO MARKET REACTIONS.

• Authors : Cheskin, Louis; Ward, L. B.

Subjects: *CONSUMER preferences; *MARKETING strategy; *BEHAVIORAL researchUNITED States

• Source: Harvard Business Review. Sep48, Vol. 26 Issue 5, p572-580. 9p.

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The Role of Inference in Context Effects: Inferring What You Want from What is Available.

• Authors : Prelec, Drazen¹; Wernerfelt, Birger²; Zettelmeyer, Florian³

Subjects: *CONSUMER behavior; *CONSUMER research; *CONSUMER attitudes

• Source: Journal of Consumer Research. Jun97, Vol. 24 Issue 1, p118-125. 8p. 5 Diagrams, 4 Charts, 1 Graph.

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What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation.

• Authors : Cox, Dena S.¹; Cox, Anthony D.¹

Subjects: *ADVERTISING; *CONSUMER attitudes; *MARKETING

• Source: Journal of Consumer Research. Jun88, Vol. 15 Issue 1, p111-116. 6p. 1 Graph.

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