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Academic Journal

Opportunity Cost Consideration.

Subjects: *OPPORTUNITY costs; *CONSUMER behavior; *CONSUMER preferences

  • Source: Journal of Consumer Research. Dec2011, Vol. 38 Issue 4, p595-610. 16p. 1 Chart, 4 Graphs.

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Academic Journal

Toward Extending the Compromise Effect to Complex Buying Contexts.

Subjects: *CONSUMER preferences; *MARKETING; *PURCHASING

  • Source: Journal of Marketing Research (JMR). Aug2004, Vol. 41 Issue 3, p258-261. 4p. 2 Diagrams, 2 Charts.

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Academic Journal

Note on Direct Observation of Purchasing Behavior.

Subjects: *MARKETING research; *CONSUMER behavior; *PURCHASING

  • Source: Journal of Marketing Research (JMR). Nov67, Vol. 4 Issue 4, p402-404. 3p.

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Academic Journal

Do Coupon Expiration Dates Affect Consumer Behavior?

Subjects: *COUPONS (Retail trade); *EXPIRATION; *CONSUMER research

  • Source: Journal of Marketing Research (JMR). Aug1994, Vol. 31 Issue 3, p423-428. 6p. 2 Charts, 1 Graph.

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Academic Journal

A Goal-Based Model of Product Evaluation and Choice.

Subjects: *CONSUMER preferences; *CONSUMER goods; *PRODUCT attributes

  • Source: Journal of Consumer Research. Aug2012, Vol. 39 Issue 2, p260-292. 33p. 2 Diagrams, 6 Charts.

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Academic Journal

Response Determinants in Satisfaction Judgments.

Subjects: *INVESTMENTS; *CONSUMER preferences; *BEHAVIORAL research

  • Source: Journal of Consumer Research. Mar88, Vol. 14 Issue 4, p495-507. 13p. 7 Charts.

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Academic Journal

Public Policy and Consumer Information: Impact of the New Energy Labels.

Subjects: *LABELS; *CONSUMER behavior; *CONSUMER preferences

  • Source: Journal of Consumer Research. Jun79, Vol. 6 Issue 1, p1-11. 11p. 1 Diagram, 3 Charts.

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