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INDIRECT APPROACH TO MARKET REACTIONS.

• Authors : Cheskin, Louis; Ward, L. B.

Subjects: *CONSUMER preferences; *MARKETING strategy; *BEHAVIORAL researchUNITED States

• Source: Harvard Business Review. Sep48, Vol. 26 Issue 5, p572-580. 9p.

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Note on Direct Observation of Purchasing Behavior.

Subjects: *MARKETING research; *CONSUMER behavior; *PURCHASING

• Source: Journal of Marketing Research (JMR). Nov67, Vol. 4 Issue 4, p402-404. 3p.

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Public Policy and Consumer Information: Impact of the New Energy Labels.

• Authors : McNeill, Dennis L.¹; Wilkie, William L.²

Subjects: *LABELS; *CONSUMER behavior; *CONSUMER preferences

• Source: Journal of Consumer Research. Jun79, Vol. 6 Issue 1, p1-11. 11p. 1 Diagram, 3 Charts.

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Response Determinants in Satisfaction Judgments.

• Authors : Oliver, Richard L.¹; DeSarbo, Wayne S.²

Subjects: *INVESTMENTS; *CONSUMER preferences; *BEHAVIORAL research

• Source: Journal of Consumer Research. Mar88, Vol. 14 Issue 4, p495-507. 13p. 7 Charts.

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What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation.

• Authors : Cox, Dena S.¹; Cox, Anthony D.¹

Subjects: *ADVERTISING; *CONSUMER attitudes; *MARKETING

• Source: Journal of Consumer Research. Jun88, Vol. 15 Issue 1, p111-116. 6p. 1 Graph.

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Do Coupon Expiration Dates Affect Consumer Behavior?

• Authors : Inman, J. Jeffrey¹; McAlister, Leigh²

Subjects: *COUPONS (Retail trade); *EXPIRATION; *CONSUMER research

• Source: Journal of Marketing Research (JMR). Aug1994, Vol. 31 Issue 3, p423-428. 6p. 2 Charts, 1 Graph.

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The Role of Inference in Context Effects: Inferring What You Want from What is Available.

• Authors : Prelec, Drazen¹; Wernerfelt, Birger²; Zettelmeyer, Florian³

Subjects: *CONSUMER behavior; *CONSUMER research; *CONSUMER attitudes

• Source: Journal of Consumer Research. Jun97, Vol. 24 Issue 1, p118-125. 8p. 5 Diagrams, 4 Charts, 1 Graph.

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Integrating Multiple Opinions: The Role of Aspiration Level on Consumer Response to Critic Consensus.

• Authors : West, Patricia M.¹; Broniarczyk, Susan M.¹

Subjects: *CONSUMER attitudes; *CONSUMER behavior; *CONSUMER preferences

• Source: Journal of Consumer Research. Jun98, Vol. 25 Issue 1, p38-51. 14p. 3 Charts, 3 Graphs.

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When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice.

• Authors : Chernev, Alexander¹ ; Mick, David Glen; Johnson, Michael D.

Subjects: *CONSUMER preferences; *CONSUMERS; *MARKETING management

• Source: Journal of Consumer Research. Sep2003, Vol. 30 Issue 2, p170-183. 14p. 1 Graph.

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How Much Do You Like It? Within-Alternative Conflict and Subjective Confidence in Consumer Judgments.

• Authors : Luce, Mary Frances¹ ; Jia, Jianmin² ; Fischer, Gregory W.³

Subjects: *CONSUMER research; *ADVERTISING & psychology; *BEHAVIORAL research

• Source: Journal of Consumer Research. Dec2003, Vol. 30 Issue 3, p464-472. 9p.

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