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Periodical

THE UNKNOWN QUANTITY IN MARKETING.

Authors : Poffenberger, A.T.

Subjects: *CONSUMER behavior; *MARKETING research; *BUSINESS planning

Source: Harvard Business Review. Jan1928, Vol. 6 Issue 2, p188-193. 6p.

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Academic Journal

IDENTIFICATION AS THE BASIS FOR A THEORY OF MOTIVATION.

Authors : FOOTE, NELSON N .¹

Subjects: *CULTURE; *BEHAVIORAL research; PERSONALITY & situation

Source: American Sociological Review. Feb51, Vol. 16 Issue 1, p14-21. 8p.

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Academic Journal

BUSINESS AND BEHAVIOR RESEARCH.

Authors : Morrissett, Irving¹

Subjects: *BEHAVIORAL research; *MANAGEMENT science research; *CONSUMER behaviorW.K. Kellogg Foundation

Source: Journal of Marketing. Jul1955, Vol. 20 Issue 1, p59-61. 3p.

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Review

Some Applications of Behavioural Research (Book).

Authors : Petersen, William¹

Subjects: HUMAN behavior; NONFICTIONSOME Applications of Behavioral Research (Book)LIKERT, Rensis, 1903-1981; HAYES, Samuel P.

Source: American Sociological Review. Jun58, Vol. 23 Issue 3, p340-341. 2p.

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Review

Some Applications of Behavioral Research.

Authors : Guetzkow, Harold¹

Subjects: HUMAN behavior; NONFICTIONSOME Applications of Behavioral Research (Book)HAYES, Samuel P.; LIKERT, Rensis, 1903-1981

Source: Administrative Science Quarterly. Sep58, Vol. 3 Issue 2, p274-276. 3p.

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Review

Some Applications of Behavioural Research (Book).

Authors : Arensberg, Conrad¹

Subjects: HUMAN behavior; NONFICTIONSOME Applications of Behavioral Research (Book)LIKERT, Rensis, 1903-1981; HAYES, Samuel P.

Source: ILR Review. Jan59, Vol. 12 Issue 2, p318-320. 3p.

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Academic Journal

A Theory of Simple Behaviour Systems. II.

Authors : Herbst, P. G.

Subjects: *INTERPERSONAL relations; *BEHAVIORAL research; HUMAN behavior

Source: Human Relations. Aug61, Vol. 14 Issue 3, p193-239. 47p. 3 Diagrams, 4 Charts, 6 Graphs.

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Academic Journal

Distortions of Behavioral Science.

Authors : Clark, James V.¹

Subjects: *SOCIAL sciences & management; *ORGANIZATIONAL sociology research; *BEHAVIORAL researchUNITED StatesAMERICAN Management Association

Source: California Management Review. Winter63, Vol. 6 Issue 2, p55-60. 6p.

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Academic Journal

A Laboratory to Facilitate Computer-controlled Behavioral Experiments.

Authors : Hoggatt, Austin C.^1,2; Esherick, Joseph³; Wheeler, John T.^1,4

Subjects: *BEHAVIORAL research; *COMPUTATION laboratories; *MANAGEMENT science

Source: Administrative Science Quarterly. Jun69, Vol. 14 Issue 2, p202-207. 6p. 2 Black and White Photographs, 2 Diagrams.

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Academic Journal

A Computer-based Experimental Laboratory.

Authors : Shure, Gerald H.^1,2; Meeker, Robert J.³

Subjects: *COMPUTATION laboratories; *BEHAVIORAL research; *LABORATORIESSYSTEM Development Corp. SYSTEM Development Corp. SYSTEM Development Corp. 605151216

Source: Administrative Science Quarterly. Jun69, Vol. 14 Issue 2, p286-293. 8p. 3 Black and White Photographs, 1 Diagram.

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