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Academic Journal

How can machine learning aid behavioral marketing research?

Authors : Hagen, Linda¹ (AUTHOR) ; Uetake, Kosuke² (AUTHOR) ; Yang, Nathan³ (AUTHOR)

Subjects: *BEHAVIORAL research; *MARKETING research; MACHINE learning

Source: Marketing Letters. 2020, Vol. 31 Issue 4, p361-370. 10p. 1 Diagram.

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Review

BEHAVIORAL RESEARCH.

Authors : Schneider, Kenneth C.¹

Subjects: *MARKETING research; NONFICTIONBEHAVIORAL Research: A Conceptual Approach (Book)KERLINGER, Fred N.

Source: Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p599-600. 2p.

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Review

Book reviews.

Authors : Peterson, Robin T.¹

Subjects: *MARKETING research; NONFICTIONSTRATEGIC Decisions From Behavioral Research: Axioms Under Review: Challenging the Conventional Wisdom of Marketing & Attitude Research (Book)

Source: Journal of the Academy of Marketing Science. Winter92, Vol. 20 Issue 1, p101. 2p.

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Periodical

READERS RESPOND.

Authors : Beavis, Ian¹; Inqwer, Mark²

Subjects: *BEHAVIORAL research; *ADVERTISING; *EMPLOYEESKIA Motors Corp.MOSES, Jarrod

Source: Advertising Age. 9/24/2007, Vol. 78 Issue 38, p14-14. 1/3p.

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Academic Journal

An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel.

Authors : John, George¹

Subjects: *INTERORGANIZATIONAL relations; *BEHAVIORAL research; *RETAIL franchises

Source: Journal of Marketing Research (JMR). Aug1984, Vol. 21 Issue 3, p278-289. 12p. 1 Diagram, 4 Charts.

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Academic Journal

What is wrong with advertising research and how can we fix it?

Authors : De Pelsmacker, Patrick¹ (AUTHOR)

Subjects: *PROMOTIONAL literature; *ADVERTISING; *BEHAVIORAL research

Source: International Journal of Advertising. Jul2021, Vol. 40 Issue 5, p835-848. 14p.

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Academic Journal

CRITIQUE.

Authors : Unwin, Stephen J.F.¹

Subjects: *INTERNATIONAL advertising; *PROFESSIONAL standards; *BEHAVIORAL research

Source: Journal of Advertising. 1975, Vol. 4 Issue 3, p29-30. 2p.

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Academic Journal

Une méta-analyse du coefficient alpha de Cronbach.

Authors : Peterson, Robert A.¹

Subjects: *MARKETING; *BEHAVIORAL research; *JOB satisfaction

Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1995, Vol. 10 Issue 2, p75-88. 14p. 6 Charts.

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Academic Journal

Temporal Variety in Consumer Behavior.

Authors : Pessemier, Edgar¹; Handelsman, Moshe²

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *BEHAVIORAL research

Source: Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p435-444. 10p. 7 Charts.

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Academic Journal

SITUATIONS MATTER: UNDERSTANDING HOW INDIVIDUAL BROWSING SITUATION ROUTINENESS IMPACTS ONLINE USERS' ADVERTISEMENT CLICKS BEHAVIOR.

Authors : Xianghua Lu¹ ; Yuxin Chen²

Subjects: *ADVERTISING; *USER interfaces; *BEHAVIORAL research

Source: Journal of Electronic Commerce Research. 2020, Vol. 21 Issue 2, p113-129. 17p.

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