Search Results

How can machine learning aid behavioral marketing research?

• Authors : Hagen, Linda¹ (AUTHOR) ; Uetake, Kosuke² (AUTHOR) ; Yang, Nathan³ (AUTHOR)

Subjects: *BEHAVIORAL research; *MARKETING research; MACHINE learning

• Source: Marketing Letters. 2020, Vol. 31 Issue 4, p361-370. 10p. 1 Diagram.

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BEHAVIORAL RESEARCH.

• Authors : Schneider, Kenneth C.¹

Subjects: *MARKETING research; NONFICTIONBEHAVIORAL Research: A Conceptual Approach (Book)KERLINGER, Fred N.

• Source: Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p599-600. 2p.

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Book reviews.

• Authors : Peterson, Robin T.¹

Subjects: *MARKETING research; NONFICTIONSTRATEGIC Decisions From Behavioral Research: Axioms Under Review: Challenging the Conventional Wisdom of Marketing & Attitude Research (Book)

• Source: Journal of the Academy of Marketing Science. Winter92, Vol. 20 Issue 1, p101. 2p.

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A Catastrophe Model for Developing Service Satisfaction Strategies.

• Authors : Oliva, Terence A.¹; Oliver, Richard L.²; MacMillan, Ian C.³

Subjects: *CONSUMER behavior; *BEHAVIORAL research; *CUSTOMER satisfactionGENERAL Electric Co. 001367960 GENERAL Electric Co. GENERAL Electric Co. 001367960 001367960 GENERAL Electric Co. 001367960 GE

• Source: Journal of Marketing. Jul92, Vol. 56 Issue 3, p83-95. 13p. 1 Diagram, 3 Charts, 1 Graph.

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An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel.

• Authors : John, George¹

Subjects: *INTERORGANIZATIONAL relations; *BEHAVIORAL research; *RETAIL franchises

• Source: Journal of Marketing Research (JMR). Aug1984, Vol. 21 Issue 3, p278-289. 12p. 1 Diagram, 4 Charts.

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BOOKSHELF.

Subjects: *MARKETING; BOOKS & reading; BOOKSBEHAVIORAL Research Methods in Environmental Design (Book); SHOPPING Centers: Planning, Development & Administration (Book)

• Source: Marketing News. 4/9/1976, Vol. 9 Issue 19, p5-10. 2p.

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The determinants of hotels' marketing managers' green marketing behaviour.

• Authors : Dief, MohammedEl¹ (AUTHOR); Font, Xavier² (AUTHOR)

Subjects: *HOTELKEEPERS; *BEHAVIORAL research; *GREEN marketingEGYPT

• Source: Journal of Sustainable Tourism. 2010, Vol. 18 Issue 2, p157-174. 18p. 5 Charts.

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Une méta-analyse du coefficient alpha de Cronbach.

• Authors : Peterson, Robert A.¹

Subjects: *MARKETING; *BEHAVIORAL research; *JOB satisfaction

• Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1995, Vol. 10 Issue 2, p75-88. 14p. 6 Charts.

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Temporal Variety in Consumer Behavior.

• Authors : Pessemier, Edgar¹; Handelsman, Moshe²

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *BEHAVIORAL research

• Source: Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p435-444. 10p. 7 Charts.

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Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors.

• Authors : Rothschild, Michael L.¹

Subjects: *BEHAVIORAL research; *TARGET marketing; *MARKETING research

• Source: Journal of Marketing. Oct99, Vol. 63 Issue 4, p24-37. 14p. 1 Diagram.

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