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Academic Journal

How can machine learning aid behavioral marketing research?

Authors : Hagen, Linda¹ (AUTHOR) ; Uetake, Kosuke² (AUTHOR) ; Yang, Nathan³ (AUTHOR)

Subjects: *BEHAVIORAL research; *MARKETING research; MACHINE learning

Source: Marketing Letters. 2020, Vol. 31 Issue 4, p361-370. 10p. 1 Diagram.

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Review

BEHAVIORAL RESEARCH.

Authors : Schneider, Kenneth C.¹

Subjects: *MARKETING research; NONFICTIONBEHAVIORAL Research: A Conceptual Approach (Book)KERLINGER, Fred N.

Source: Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p599-600. 2p.

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Review

Book reviews.

Authors : Peterson, Robin T.¹

Subjects: *MARKETING research; NONFICTIONSTRATEGIC Decisions From Behavioral Research: Axioms Under Review: Challenging the Conventional Wisdom of Marketing & Attitude Research (Book)

Source: Journal of the Academy of Marketing Science. Winter92, Vol. 20 Issue 1, p101. 2p.

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Academic Journal

An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel.

Authors : John, George¹

Subjects: *INTERORGANIZATIONAL relations; *BEHAVIORAL research; *RETAIL franchises

Source: Journal of Marketing Research (JMR). Aug1984, Vol. 21 Issue 3, p278-289. 12p. 1 Diagram, 4 Charts.

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Academic Journal

Une méta-analyse du coefficient alpha de Cronbach.

Authors : Peterson, Robert A.¹

Subjects: *MARKETING; *BEHAVIORAL research; *JOB satisfaction

Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1995, Vol. 10 Issue 2, p75-88. 14p. 6 Charts.

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Academic Journal

Temporal Variety in Consumer Behavior.

Authors : Pessemier, Edgar¹; Handelsman, Moshe²

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *BEHAVIORAL research

Source: Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p435-444. 10p. 7 Charts.

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Academic Journal

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors.

Authors : Rothschild, Michael L.¹

Subjects: *BEHAVIORAL research; *TARGET marketing; *MARKETING research

Source: Journal of Marketing. Oct99, Vol. 63 Issue 4, p24-37. 14p. 1 Diagram.

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Academic Journal

Reading behaviour reconsidered.

Authors : Fletcher, Robert¹

Subjects: *MARKETING research; *MARKETING; *BEHAVIORAL research

Source: Journal of the Market Research Society. 1970, Vol. 12 Issue 1, p25-39. 15p.

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Academic Journal

A user's guide to Fishbein.

Authors : Sampson, Peter¹; Harris, Paul¹

Subjects: *MARKETING research; *BEHAVIORAL research; CONSUMER attitude researchFISHBEIN, Martin

Source: Journal of the Market Research Society. 1970, Vol. 12 Issue 3, p145-166. 21p. 4 Charts, 2 Graphs.

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Academic Journal

What advertisers can do and cannot do with neuroscience.

Authors : Kenning, Peter H.¹

Subjects: *ADVERTISING; *NEUROMARKETING; *BEHAVIORAL research

Source: International Journal of Advertising. 2008, Vol. 27 Issue 3, p472-473. 2p.

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