Search Results

How can machine learning aid behavioral marketing research?

• Authors : Hagen, Linda¹ (AUTHOR) ; Uetake, Kosuke² (AUTHOR) ; Yang, Nathan³ (AUTHOR)

Subjects: *BEHAVIORAL research; *MARKETING research; MACHINE learning

• Source: Marketing Letters. 2020, Vol. 31 Issue 4, p361-370. 10p. 1 Diagram.

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BEHAVIORAL RESEARCH.

• Authors : Schneider, Kenneth C.¹

Subjects: *MARKETING research; NONFICTIONBEHAVIORAL Research: A Conceptual Approach (Book)KERLINGER, Fred N.

• Source: Journal of Marketing Research (JMR). Nov79, Vol. 16 Issue 4, p599-600. 2p.

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Book reviews.

• Authors : Peterson, Robin T.¹

Subjects: *MARKETING research; NONFICTIONSTRATEGIC Decisions From Behavioral Research: Axioms Under Review: Challenging the Conventional Wisdom of Marketing & Attitude Research (Book)

• Source: Journal of the Academy of Marketing Science. Winter92, Vol. 20 Issue 1, p101. 2p.

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An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel.

• Authors : John, George¹

Subjects: *INTERORGANIZATIONAL relations; *BEHAVIORAL research; *RETAIL franchises

• Source: Journal of Marketing Research (JMR). Aug1984, Vol. 21 Issue 3, p278-289. 12p. 1 Diagram, 4 Charts.

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Une méta-analyse du coefficient alpha de Cronbach.

• Authors : Peterson, Robert A.¹

Subjects: *MARKETING; *BEHAVIORAL research; *JOB satisfaction

• Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1995, Vol. 10 Issue 2, p75-88. 14p. 6 Charts.

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Temporal Variety in Consumer Behavior.

• Authors : Pessemier, Edgar¹; Handelsman, Moshe²

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *BEHAVIORAL research

• Source: Journal of Marketing Research (JMR). Nov84, Vol. 21 Issue 4, p435-444. 10p. 7 Charts.

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Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors.

• Authors : Rothschild, Michael L.¹

Subjects: *BEHAVIORAL research; *TARGET marketing; *MARKETING research

• Source: Journal of Marketing. Oct99, Vol. 63 Issue 4, p24-37. 14p. 1 Diagram.

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Reading behaviour reconsidered.

• Authors : Fletcher, Robert¹

Subjects: *MARKETING research; *MARKETING; *BEHAVIORAL research

• Source: Journal of the Market Research Society. 1970, Vol. 12 Issue 1, p25-39. 15p.

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A user's guide to Fishbein.

• Authors : Sampson, Peter¹; Harris, Paul¹

Subjects: *MARKETING research; *BEHAVIORAL research; CONSUMER attitude researchFISHBEIN, Martin

• Source: Journal of the Market Research Society. 1970, Vol. 12 Issue 3, p145-166. 21p. 4 Charts, 2 Graphs.

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What advertisers can do and cannot do with neuroscience.

• Authors : Kenning, Peter H.¹

Subjects: *ADVERTISING; *NEUROMARKETING; *BEHAVIORAL research

• Source: International Journal of Advertising. 2008, Vol. 27 Issue 3, p472-473. 2p.

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Source of Income as a Market Descriptor.

• Authors : Miller, Stephen J.¹

Subjects: *MARKETING research; *ENDOWMENTS; *PURCHASING power

• Source: Journal of Marketing Research (JMR). Feb1978, Vol. 15 Issue 1, p129-131. 3p. 4 Charts.

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Note on Direct Observation of Purchasing Behavior.

Subjects: *MARKETING research; *CONSUMER behavior; *PURCHASING

• Source: Journal of Marketing Research (JMR). Nov67, Vol. 4 Issue 4, p402-404. 3p.

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THE UNKNOWN QUANTITY IN MARKETING.

• Authors : Poffenberger, A.T.

Subjects: *CONSUMER behavior; *MARKETING research; *BUSINESS planning

• Source: Harvard Business Review. Jan1928, Vol. 6 Issue 2, p188-193. 6p.

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The New Marketing Research Imperative: It's about Learning.

• Authors : Rubinson, Joel¹

Subjects: *MARKETING management; *MARKETING research; *ADVERTISING

• Source: Journal of Advertising Research. Mar2009, Vol. 49 Issue 1, p7-9. 3p.

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Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments.

• Authors : PLASSMANN, HILKE^1,2,3 ; WEBER, BERND^4,5

Subjects: *MARKETING research; *BEHAVIORAL research; *EXPECTANCY theories

• Source: Journal of Marketing Research (JMR). Aug2015, Vol. 52 Issue 4, p493-510. 18p. 2 Diagrams, 3 Charts, 3 Graphs.

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Bayesian Analysis for the Evaluation of Marketing Research Expenditures: A Reassessment.

• Authors : Assmus, Gert¹

Subjects: *BAYESIAN analysis; *DECISION making in marketing; *MARKETING research

• Source: Journal of Marketing Research (JMR). Nov77, Vol. 14 Issue 4, p562-568. 7p.

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A Non-Experimental Investigation of Demand Artifacts in a Personal Selling Experiment.

• Authors : Jeen-Su Lim¹; Summers, John O.²

Subjects: *CONSUMER research; *MARKETING research; *RESEARCH

• Source: Journal of Marketing Research (JMR). Aug1984, Vol. 21 Issue 3, p251-258. 8p. 4 Charts, 6 Graphs.

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How Happiness Affects Choice.

• Authors : MOGILNER, CASSIE¹ (AUTHOR) ; AAKER, JENNIFER² (AUTHOR) ; KAMVAR, SEPANDAR D.³ (AUTHOR)

Subjects: *CONSUMER research; *CONSUMER behavior; *BEHAVIORAL research

• Source: Journal of Consumer Research. Aug2012, Vol. 39 Issue 2, p429-443. 15p. 1 Black and White Photograph, 1 Diagram, 1 Chart, 4 Graphs.

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Myopia and choice: framing, screening and shopping.

• Authors : Morrell, Kevin¹; Jayawardhena, Chanaka²

Subjects: *MARKETING management; *MARKETING research; *BRAND differentiation

• Source: Journal of Marketing Management. Feb2008, Vol. 24 Issue 1-2, p135-152. 18p.

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Recent Attribution Research in Consumer Behavior: A Review and New Directions.

• Authors : Folkes, Valerie S.¹

Subjects: *CONSUMER behavior; *CONSUMER attitudes; *BEHAVIORAL research

• Source: Journal of Consumer Research. Mar88, Vol. 14 Issue 4, p548-565. 18p.

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Public Policy and Consumer Information: Impact of the New Energy Labels.

• Authors : McNeill, Dennis L.¹; Wilkie, William L.²

Subjects: *LABELS; *CONSUMER behavior; *CONSUMER preferences

• Source: Journal of Consumer Research. Jun79, Vol. 6 Issue 1, p1-11. 11p. 1 Diagram, 3 Charts.

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Exonerating unethical marketing behaviors: A diagnostic framework.

• Authors : Mascarenhas, Oswald A. J.¹

Subjects: *MARKETING executives; *MARKETING management; *BUSINESS ethics

• Source: Journal of Marketing. Apr95, Vol. 59 Issue 2, p43. 15p. 2 Diagrams, 1 Chart.

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Are the Parts Better than the Whole? The Effects of Decompositional Questions on Judgments of Frequent Behaviors.

• Authors : Menon, Geeta¹

Subjects: *CONSUMER research; *CONSUMER behavior; *MARKETING research

• Source: Journal of Marketing Research (JMR). Aug1997, Vol. 34 Issue 3, p335-346. 12p. 1 Diagram, 2 Charts.

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Extra-role behavior in buyer–supplier relationships

• Authors : Wuyts, Stefan¹

Subjects: *MARKETING research; *INDUSTRIAL procurement; *PROFITABILITY

• Source: International Journal of Research in Marketing. Dec2007, Vol. 24 Issue 4, p301-311. 11p.

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Validity and reliability in qualitative market research: a review of the literature.

• Authors : Sykes, Wendy¹

Subjects: *MARKETING research; *QUALITATIVE research; *MARKETING literature

• Source: Journal of the Market Research Society. Jul90, Vol. 32 Issue 3, p289-328. 40p. 1 Black and White Photograph, 2 Charts.

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