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Academic Journal

A Catastrophe Model for Developing Service Satisfaction Strategies.

Subjects: *CONSUMER behavior; *BEHAVIORAL research; *CUSTOMER satisfactionGENERAL Electric Co. 001367960 GENERAL Electric Co. GENERAL Electric Co. 001367960 001367960 GENERAL Electric Co. 001367960 GE

  • Source: Journal of Marketing. Jul92, Vol. 56 Issue 3, p83-95. 13p. 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

Une méta-analyse du coefficient alpha de Cronbach.

Subjects: *MARKETING; *BEHAVIORAL research; *JOB satisfaction

  • Source: Recherche et Applications en Marketing (AFM c/o ESCP-EAP). 1995, Vol. 10 Issue 2, p75-88. 14p. 6 Charts.

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Academic Journal

The determinants of hotels' marketing managers' green marketing behaviour.

Subjects: *HOTELKEEPERS; *BEHAVIORAL research; *GREEN marketingEGYPT

  • Source: Journal of Sustainable Tourism. 2010, Vol. 18 Issue 2, p157-174. 18p. 5 Charts.

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Periodical

Behavioral targeting: the new killer app for research.

Subjects: *TARGET marketing; *MARKET segmentation; *BEHAVIORAL researchSNAPPLE Beverage Corp. SNAPPLE Beverage Corp. SNAPPLE Beverage Corp. 790092761

  • Source: Advertising Age. 1/22/2007, Vol. 78 Issue 4, p17-17. 1/2p. 2 Color Photographs.

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Periodical

Advertising isn't working for main political brands.

Subjects: *MARKETING; *BEHAVIORAL research; *POLITICAL advertisingUNITED Kingdom

  • Source: Marketing Week. 5/13/2010, Vol. 33 Issue 20, p10-10. 1p.

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Academic Journal

Reading behaviour reconsidered.

Subjects: *MARKETING research; *MARKETING; *BEHAVIORAL research

  • Source: Journal of the Market Research Society. 1970, Vol. 12 Issue 1, p25-39. 15p.

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Conference

What underlies the Nutri-Score effect? A multi-methods approach.

Subjects: *GROCERY shopping; *MARKETING; *FOOD labeling

  • Source: Advances in Consumer Research. 2022, Vol. 50, p229-230. 2p.

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Academic Journal

Evaluation of Polytomous Item Locations in Multicomponent Measuring Instruments: A Note on a Latent Variable Modeling Procedure.

Subjects: *COMPUTER software; *BEHAVIORAL research; *MARKETING

  • Source: Educational & Psychological Measurement. Jun2023, Vol. 83 Issue 3, p630-641. 12p.

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Academic Journal

Toward a theory of behavioral control.

Subjects: *CONSUMER behavior; *SUSTAINABLE consumption; *INNOVATION adoption

  • Source: Journal of Strategic Marketing. Feb2023, Vol. 31 Issue 1, p185-211. 27p. 2 Diagrams, 3 Charts, 4 Graphs.

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Academic Journal

A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014).

Subjects: *ESTIMATION theory; *BUSINESS research; *BRAND equity

  • Source: Journal of Business Research. May2015, Vol. 68 Issue 5, p1082-1085. 4p.

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  • 1-10 of  389 results for ""BEHAVIORAL research""