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Periodical

THE UNKNOWN QUANTITY IN MARKETING.

Subjects: *CONSUMER behavior; *MARKETING research; *BUSINESS planning

  • Source: Harvard Business Review. Jan1928, Vol. 6 Issue 2, p188-193. 6p.

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Periodical

INDIRECT APPROACH TO MARKET REACTIONS.

Subjects: *CONSUMER preferences; *MARKETING strategy; *BEHAVIORAL researchUNITED States

  • Source: Harvard Business Review. Sep48, Vol. 26 Issue 5, p572-580. 9p.

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Academic Journal

Person, Setting, and Change in Social Interaction.

Subjects: *INTERPERSONAL relations; *BEHAVIORAL research; SOCIAL interaction

  • Source: Human Relations. Nov60, Vol. 13 Issue 4, p305-332. 28p. 2 Charts, 10 Graphs.

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Academic Journal

A Laboratory to Facilitate Computer-controlled Behavioral Experiments.

Subjects: *BEHAVIORAL research; *COMPUTATION laboratories; *MANAGEMENT science

  • Source: Administrative Science Quarterly. Jun69, Vol. 14 Issue 2, p202-207. 6p. 2 Black and White Photographs, 2 Diagrams.

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Academic Journal

Reading behaviour reconsidered.

Subjects: *MARKETING research; *MARKETING; *BEHAVIORAL research

  • Source: Journal of the Market Research Society. 1970, Vol. 12 Issue 1, p25-39. 15p.

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Academic Journal

Amendments to Organizational Theorizing.

Subjects: *ORGANIZATIONAL structure; *ORGANIZATION; *BIG business

  • Source: Academy of Management Journal. Sep74, Vol. 17 Issue 3, p487-502. 16p.

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Academic Journal

Research Notes. AN ANALYSIS OF INDIVIDUAL DECISION MAKING BEHAVIOR USING A LABORATORY SETTING.

Subjects: *DECISION making; *BEHAVIORAL research; *LABORATORIESSOELBERG, P.

  • Source: Academy of Management Journal. Sep75, Vol. 18 Issue 3, p600-604. 5p. 1 Chart.

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Academic Journal

Discussion of Cognitive Changes Induced by Accounting Changes: Experimental Evidence on the Functional Fixation Hypothesis.

Subjects: *ACCOUNTING changes; *BEHAVIORAL research; *DECISION making

  • Source: Journal of Accounting Research (Wiley-Blackwell). 1976 Supplement, Vol. 14 Issue 3, p18-24. 7p. 1 Diagram.

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Academic Journal

The Effectiveness of Experiential Methods in Training and Education: The Case of Role Playing.

Subjects: *BEHAVIORAL research; ROLE playing; ATTITUDE change (Psychology)

  • Source: Academy of Management Review. Jul1977, Vol. 2 Issue 3, p490-495. 6p.

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Academic Journal

How to Ask Questions About Drinking and Sex: Response Effects in Measuring Consumer Behavior.

Subjects: *RESPONSE rates; *BEHAVIORAL research; SURVEYS

  • Source: Journal of Marketing Research (JMR). Aug1977, Vol. 14 Issue 3, p316-321. 6p. 5 Charts.

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  • 1-10 of  105 results for ""BEHAVIORAL research""