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Academic Journal

What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation.

Subjects: CONSUMER behavior research; ADVERTISING; CONSUMER attitudes

  • Source: Journal of Consumer Research; Jun88, Vol. 15 Issue 1, p111-116, 6p, 1 Graph

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Academic Journal

The Interaction of Advertising and Evidence.

Subjects: ADVERTISING; DECISION theory; MANAGEMENT science

  • Source: Journal of Consumer Research; Dec84, Vol. 11 Issue 3, p763-770, 8p, 1 Diagram, 2 Charts

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  • 1-2 of  2 results for ""BEHAVIORAL research""