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Academic Journal

Opportunity Cost Consideration.

Subjects: OPPORTUNITY costs; CONSUMER behavior; CONSUMER preferences

  • Source: Journal of Consumer Research; Dec2011, Vol. 38 Issue 4, p595-610, 16p, 1 Chart, 4 Graphs

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Academic Journal

Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking.

Subjects: *RISK-taking behavior; *PERSONAL finance; *DECISION making

  • Source: Journal of Consumer Research. Jun2013, Vol. 40 Issue 1, p122-135. 14p. 1 Diagram, 3 Graphs.

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  • 1-5 of  5 results for ""BEHAVIORAL research""