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Academic Journal

Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments.

Subjects: INDIVIDUAL differences; PLACEBOS; MARKETING research

  • Source: Journal of Marketing Research (JMR); Aug2015, Vol. 52 Issue 4, p493-510, 18p, 2 Diagrams, 3 Charts, 3 Graphs

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Academic Journal

Built brand tough. A strong internal rollout takes just five steps.

  • Authors : Murphy R; Movéo Integrated Branding, Oakbrook Terrace, IL, USA.

Subjects: Attitude of Health Personnel* ; Product Line Management* ; Professional-Patient Relations*

  • Source: Marketing health services [Mark Health Serv] 2007 Summer; Vol. 27 (2), pp. 29-31.Publisher: American Marketing Association Country of Publication: United States NLM ID: 9891646 Publication Model: Print

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Academic Journal

BUSINESS AND BEHAVIOR RESEARCH.

Subjects: *BEHAVIORAL research; *MANAGEMENT science research; *CONSUMER behaviorW.K. Kellogg Foundation

  • Source: Journal of Marketing. Jul1955, Vol. 20 Issue 1, p59-61. 3p.

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Academic Journal

Deciding Without Resources: Resource Depletion and Choice in Context.

Subjects: CONSUMER behavior research; DECISION making; BEHAVIORAL research

  • Source: Journal of Marketing Research (JMR); Jun2009, Vol. 46 Issue 3, p344-355, 12p, 2 Diagrams, 3 Charts

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Academic Journal

Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences.

Subjects: HEDONISTIC consumption; SOCIAL influence; SOCIAL psychology

  • Source: Journal of Marketing Research (JMR); Aug2006, Vol. 43 Issue 3, p386-394, 9p, 1 Diagram, 2 Charts

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Academic Journal

Toward Extending the Compromise Effect to Complex Buying Contexts.

Subjects: CHOICE (Psychology); CONSUMER preferences; MARKETING

  • Source: Journal of Marketing Research (JMR); Aug2004, Vol. 41 Issue 3, p258-261, 4p, 2 Diagrams, 2 Charts

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Academic Journal

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors.

Subjects: PUBLIC health research; HEALTH planning; BEHAVIORAL research

  • Source: Journal of Marketing; Oct99, Vol. 63 Issue 4, p24-37, 14p, 1 Diagram

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Academic Journal

Exonerating unethical marketing behaviors: A diagnostic framework.

Subjects: MARKETING executives; MARKETING management; BUSINESS ethics

  • Source: Journal of Marketing; Apr95, Vol. 59 Issue 2, p43, 15p, 2 Diagrams, 1 Chart

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Academic Journal

A Catastrophe Model for Developing Service Satisfaction Strategies.

Subjects: CONSUMER behavior; BEHAVIORAL research; CUSTOMER satisfactionGENERAL Electric Co.

  • Source: Journal of Marketing; Jul92, Vol. 56 Issue 3, p83-95, 13p, 1 Diagram, 3 Charts, 1 Graph

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Academic Journal

A Comment on "Defining Misleading Advertising" and "Deception in Advertising"

Subjects: FALSE advertising; FALSE advertising laws; FOOD advertising lawsUNITED StatesUNITED States. Federal Trade Commission; UNITED States. Food & Drug Administration

  • Source: Journal of Marketing; Jul1976, Vol. 40 Issue 3, p54-57, 4p

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  • 1-10 of  66 results for ""BEHAVIORAL research""