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2.0 From One Physiotherapist to Another: Rethinking Marketing for Our Profession.

• Authors : Davies, Tor

Subjects: FEE for service (Medical fees); PRIVACY; MEDICAL office management

• Source: Co-Kinetic Journal; Jan2024, Issue 99, p27-34, 8p

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The Physical Therapist's Content Marketing Cheat Sheet: Building Trust Online and Offline.

• Authors : Davies, Tor

Subjects: SOCIAL media; INTERPROFESSIONAL relations; MARKETING

• Source: Co-Kinetic Journal; Apr2024, Issue 100, p29-31, 3p

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Building and evaluating a customer value blog.

• Authors : Weinstein, Art

Subjects: CONSUMERS; BLOGS; BUSINESS teachers

• Source: Journal of Marketing Analytics; Sep2023, Vol. 11 Issue 3, p551-557, 7p

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Teenagers as curators: digitally mediated curation of the self on Instagram.

• Authors : Márquez, Israel; Lanzeni, Debora; Masanet, Maria-José

Subjects: YOUNG adults; TEENAGERS; BLOGS

• Source: Journal of Youth Studies; Sep2023, Vol. 26 Issue 7, p907-924, 18p, 1 Chart

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What drives digital engagement with sponsored videos? An investigation of video influencers' authenticity management strategies.

• Authors : Chen, Li; Yan, Yajie; Smith, Andrew N.

Subjects: INFLUENCER marketing; SPONSORED films; NATIVE advertising

• Source: Journal of the Academy of Marketing Science; Jan2023, Vol. 51 Issue 1, p198-221, 24p

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What Do I Suggest You Focus on in My Photo Story? The Effect of User Personality on the Position Significance of Jiugong Grid Images in Microblog.

• Authors : Ma, Xiaoyue; He, Zhonghua; Cao, Yu

Subjects: PERSONALITY; STATISTICS; SOCIAL media

• Source: CyberPsychology, Behavior & Social Networking; Jan2023, Vol. 26 Issue 1, p35-41, 7p

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The Role of Technology in Modern Marketing: Interview with Scott Brinker, blog author and MarTech pioneer.

Subjects: MARKETING; BLOGS; CONSUMER behavior

• Source: NIM Marketing Intelligence Review; Nov2022, Vol. 14 Issue 2, p54-59, 6p

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How to Use Content to Make Your Business More Findable on the Web.

• Authors : Dann, Chris

Subjects: MEDICAL office management; INTERNET searching; MARKETING

• Source: Co-Kinetic Journal; Oct2022, Issue 94, p34-38, 5p

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Use of social media in healthcare.

• Authors : Elhajjar, Samer; Ouaida, Fadila

Subjects: HOSPITALS; SOCIAL media; SOCIAL networksLEBANON; UNITED StatesFACEBOOK (Web resource); TWITTER (Web resource)

• Source: Health Marketing Quarterly; Apr-Jun2022, Vol. 39 Issue 2, p173-190, 18p, 1 Diagram, 6 Charts, 8 Graphs

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CONTENT AND YOUR MARKETING: The chiropractic content you need to feed your website and funnel.

• Authors : STEVENS, DREW

Subjects: STRETCH (Physiology); SOCIAL media; PHYSICIAN-patient relations

• Source: Chiropractic Economics; 3/26/2023, Vol. 69 Issue 5, p50-53, 3p

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