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'Embracing high tech like never before'

• Authors : Freeman, Laurie

Subjects: *PUBLISHERS & publishing; *PERIODICAL circulation; *INTERNETMCCARTHY, Kevin

• Source: Advertising Age. 3/13/2000, Vol. 71 Issue 11, special section ps14-s14. 1/3p.

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Multimedia onslaught

Subjects: Company market share; Market trend/market analysis; Comic book industry -- Market shareUnited States

• Source: Advertising Age. Sept 7, 2009, Vol. 80 Issue 29, 4.

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Web weaves new opportunities for comic-book artists and readers

• Authors : Iezzi, Teressa

Subjects: Electronic publication; Electronic publishing; Market trend/market analysisUnited States

• Source: Advertising Age. Nov 6, 2006, Vol. 77 Issue 45, 14.

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IMAGE OF THE WEEK:

Subjects: Marvel Entertainment L.L.C. -- Advertising; Ogilvy & Mather Worldwide Inc. -- Contracts; Comic book industry -- AdvertisingUnited States

• Source: Advertising Age. July 12, 1999, 58.

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CHASING GLORY: FILMMAKER TRIES HAND AT COMICS: KEVIN SMITHMOONLIGHTS AS WRITER, BOOSTS PUBLISHER'S SALES TO YOUNG MALES

• Authors : Jensen, Jeff

Subjects: Marvel Entertainment L.L.C. -- Management; Comic book industry -- ManagementSmith, Kevin (New Zealander actor) -- ManagementUnited States

• Source: Advertising Age. Oct 19, 1998, p24, 1 p.

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CHAOS THEORY OF PLACEMENT

Subjects: Chaos! Comics -- Marketing; Virgin Drinks Group Ltd. -- Marketing; Computer Shopper -- Marketing

• Source: Advertising Age. June 22, 1998, Vol. 69 Issue 25, p8, 1 p.

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COMIC HEROES RETURN TO ROOTS AS MARVEL IS CAST AS HIP BRAND: THREE-PRONGED MARKETING PLAN HITS KIDS, TEENS, NOSTALGIC ADULTS

• Authors : Jensen, Jeff

Subjects: Marvel Entertainment Group Inc. -- Planning -- 00215489; Comic book industry -- Planning

• Source: Advertising Age. June 8, 1998, Vol. 69 Issue 23, p3, 1 p.

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Cyber bookseller Amazon.com taps FCB.

• Authors : Cuneo, Alice Z.

Subjects: *BOOKSELLERS & bookselling; *COMPUTER network resourcesAMAZON.COM Inc. 884745530 AMAZON.COM Inc. AMAZON.COM Inc. 884745530 884745530 AMAZON.COM Inc. 884745530 AMZN

• Source: Advertising Age. 4/14/1997, Vol. 68 Issue 15, p4-4. 1/6p.

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OUT OF IMPRINT: A BOOK PUBLISHER NIXES NICHES; Thomas Nelson bucks industry trend, puts all titles under one brand

• Authors : Sturdivant, James

Subjects: Market trend/market analysis; Thomas Nelson Inc. -- Target marketing; Book publishing -- Target marketingTennessee; United States

• Source: Advertising Age. August 27, 2007, Vol. 78 Issue 34, 7.

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OLSON leads myriad marketing efforts to boost Random House.

• Authors : Hughes, Laura Q.

Subjects: *PUBLISHERS & publishing; *CHIEF executive officers; *MARKETING managementRANDOM House Inc. RANDOM House Inc. RANDOM House Inc. 001504455OLSON, Peter

• Source: Advertising Age. 3/25/2002, Vol. 73 Issue 12, pS-4-S-4. 1/3p. 5 Color Photographs, 1 Black and White Photograph.

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