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Publication : advertising age Subject : marketing Language : english

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Periodical

Selling story, not subject.

Authors : Kerwin, Ann Marie; Fine, Jon

Subjects: *BOOK industry; *MARKETINGENRON Corp. 006970404 ENRON Corp. ENRON Corp. 006970404 006970404 ENRON Corp. 006970404 ENECONSPIRACY of Fools (Book)...

Source: Advertising Age. 3/21/2005, Vol. 76 Issue 12, p29-29. 1/7p. 1 Color Photograph.

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Periodical

Cybercritique.

Authors : Carmichael, Matt

Subjects: *INTERNET marketing; *MARKETING; *ELECTRONIC commerceBARNESANDNOBLE.COM LLC

Source: Advertising Age. 1/10/2000, Vol. 71 Issue 2, p32-32. 1/4p. 1 Color Photograph.

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Periodical

Open-ended spots make it hard to break up with Yellowbook.

Authors : Garfield, Bob

Subjects: TELEVISION advertising; INTERACTIVE television; MARKETING

Source: Advertising Age. 12/1/2008, Vol. 79 Issue 44, p30-30. 2/5p.

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Periodical

Religious publishers tap into children's crusade.

Authors : Arndorfer, James B.

Subjects: MARKETING; CHILDREN'S literature; CHRISTIAN literature

Source: Advertising Age. 3/7/2005, Vol. 76 Issue 10, p53-53. 2/5p. 1 Color Photograph.

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