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Publication : advertising age Format : Magazines
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Periodical

Marketers drawn to comic books as a way to reach elusive boys.

  • Source: Advertising Age. 1992, Vol. v63, Issue n37, pages. 1

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Periodical

Marvel leaps into 900 promo.

  • Source: Advertising Age. 1991, Vol. v62, Issue n12, pages. 1

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Periodical

Comic book Barbie; Mattel's popular doll stars in colorful new project.

  • Source: Advertising Age. 1991, Vol. v62, Issue n2, pages. 1

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Periodical

OUT OF IMPRINT: A BOOK PUBLISHER NIXES NICHES; Thomas Nelson bucks industry trend, puts all titles under one brand.

  • Source: Advertising Age. 2007, Vol. 78, Issue 34, pages. 7

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Periodical

Open-ended spots make it hard to break up with Yellowbook.

  • Source: Advertising Age. 2008, Vol. 79, Issue 44, pages. 30

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Periodical

JUST YOU, ME AND BARNES & NOBLE; Once-impersonal big book chains create consumer relationships to regain market share.

  • Source: Advertising Age. 2007, Vol. 78, Issue 21, pages. 16

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