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Content Provider : Professional Development Collection Publisher : pwxyz llc Subject : marketing Filter by : Subject

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Periodical

Consider the Reader.

Authors : FRIEDMAN, JANE

Subjects: BOOK promotions; CONSUMER behavior; KEYWORD searching

Source: Publishers Weekly. 9/24/2018, Vol. 265 Issue 39, p58-60. 3p. 1 Color Photograph.

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Periodical

Can 'Big Data' Fix Book Marketing?

Authors : REID, CALVIN

Subjects: BOOK promotions; PUBLISHING; DATA analysis software

Source: Publishers Weekly. 5/28/2012, p54-62. 6p.

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Periodical

Breaking through the noise.

Authors : Quinn, Judy; Bielski, Lauren

Subjects: BOOK promotions; BOOKSELLERS & bookselling; PUBLISHING

Source: Publishers Weekly. 8/10/1998, Vol. 245 Issue 32, p248. 8p. 14 Color Photographs, 2 Black and White Photographs.

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Periodical

Reducing Marketing Anxiety And Confusion.

Authors : FRIEDMAN, JANE

Subjects: BOOK promotions; AUTHORS; MARKETING strategy

Source: Publishers Weekly. 1/28/2019, Vol. 266 Issue 4, p52-53. 2p. 1 Color Photograph.

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Periodical

Women's Fiction Big at Frankfurt.

Authors : Deahl, Rachel

Subjects: BOOK promotions; FICTION; BOOK industry exhibitionsFRANKFURT am Main (Germany); GERMANY

Source: Publishers Weekly. 10/16/2006, Vol. 253 Issue 41, p21-23. 3p.

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Periodical

Social Media Marketing Takes Center Stage.

Authors : TAN, TERI

Subjects: BOOK promotions; MARKETING; PHYSICAL distribution of goodsCHINA

Source: Publishers Weekly. 3/20/2017, Vol. 264 Issue 12, p(Sp)30-(Sp)31. 2p. 2 Color Photographs.

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Periodical

B&N Cuts Its Way to Profitability.

Authors : Milliot, Jim (AUTHOR)

Subjects: BARNES & Noble Inc.; NOOK (Electronic book reader); PROFITABILITY

Source: Publishers Weekly. 6/29/2015, Vol. 262 Issue 26, p4-5. 2p. 1 Chart.

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Periodical

Print Sales Slowed in Third Quarter.

Authors : Milliot, Jim

Subjects: BOOK sales & prices; BOOK promotions; BOOK industry

Source: Publishers Weekly. 10/17/2016, Vol. 263 Issue 42, p4-4. 1p. 1 Chart.

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Periodical

Marketers Help Readers Discover Christian Fiction.

Authors : BUTCHER, ANDY (AUTHOR)

Subjects: BOOK promotions; CHRISTIAN literature publishing; CHRISTIAN fiction

Source: Publishers Weekly. 2/10/2014, Vol. 261 Issue 6, p48-50. 2p. 1 Color Photograph.

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Periodical

Selling Prose at Comic-Con 2013.

Authors : Shivener, Rich

Subjects: FAN conventions; BOOK promotions; BOOK signings

Source: Publishers Weekly. 7/29/2013, Vol. 260 Issue 30, p11-12. 2p.

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